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Implications of parent brand inertia for multiproduct pricing.
- Published in:
- Quantitative Marketing & Economics, 2017, v. 15, n. 4, p. 369, doi. 10.1007/s11129-017-9187-8
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- Article
Do consumers value price transparency?
- Published in:
- Quantitative Marketing & Economics, 2017, v. 15, n. 4, p. 305, doi. 10.1007/s11129-017-9193-x
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- Publication type:
- Article
Temporal product bundling with myopic and strategic consumers: Manifestations and relative effectiveness.
- Published in:
- Quantitative Marketing & Economics, 2017, v. 15, n. 4, p. 341, doi. 10.1007/s11129-017-9189-6
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- Publication type:
- Article