Works matching IS 15707156 AND DT 2017 AND VI 15 AND IP 1
Results: 3
Super returns to Super Bowl ads?
- Published in:
- Quantitative Marketing & Economics, 2017, v. 15, n. 1, p. 1, doi. 10.1007/s11129-016-9179-0
- By:
- Publication type:
- Article
Understanding repeat playing behavior in casual games using a Bayesian data augmentation approach.
- Published in:
- Quantitative Marketing & Economics, 2017, v. 15, n. 1, p. 29, doi. 10.1007/s11129-017-9180-2
- By:
- Publication type:
- Article
Strategic compliments in sales.
- Published in:
- Quantitative Marketing & Economics, 2017, v. 15, n. 1, p. 57, doi. 10.1007/s11129-016-9177-2
- By:
- Publication type:
- Article