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Effect of temporal spacing between advertising exposures: Evidence from online field experiments.
- Published in:
- Quantitative Marketing & Economics, 2015, v. 13, n. 3, p. 203, doi. 10.1007/s11129-015-9159-9
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- Publication type:
- Article
Consumer mending and online retailer fit-uncertainty mitigating strategies.
- Published in:
- Quantitative Marketing & Economics, 2015, v. 13, n. 3, p. 251, doi. 10.1007/s11129-015-9161-2
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- Publication type:
- Article
Erratum to: Effect of temporal spacing between advertising exposures: Evidence from online field experiments.
- Published in:
- 2015
- By:
- Publication type:
- Erratum
Consumer learning and evolution of consumer brand preferences.
- Published in:
- Quantitative Marketing & Economics, 2015, v. 13, n. 3, p. 173, doi. 10.1007/s11129-015-9158-x
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- Publication type:
- Article