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Identification and counterfactuals in dynamic models of market entry and exit.
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- Quantitative Marketing & Economics, 2014, v. 12, n. 3, p. 267, doi. 10.1007/s11129-014-9147-5
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Survey data and Bayesian analysis: a cost-efficient way to estimate customer equity.
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- Quantitative Marketing & Economics, 2014, v. 12, n. 3, p. 305, doi. 10.1007/s11129-014-9148-4
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- Article
Online ads and offline sales: measuring the effect of retail advertising via a controlled experiment on Yahoo!
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- Quantitative Marketing & Economics, 2014, v. 12, n. 3, p. 235, doi. 10.1007/s11129-014-9146-6
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- Article