Works matching IS 15707156 AND DT 2012 AND VI 10 AND IP 3
Results: 4
Conversion of ordinal attitudinal scales: An inferential Bayesian approach.
- Published in:
- Quantitative Marketing & Economics, 2012, v. 10, n. 3, p. 283, doi. 10.1007/s11129-011-9116-1
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- Publication type:
- Article
Investigating brand preferences across social groups and consumption contexts.
- Published in:
- Quantitative Marketing & Economics, 2012, v. 10, n. 3, p. 305, doi. 10.1007/s11129-011-9117-0
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- Publication type:
- Article
Linking reputations through umbrella branding.
- Published in:
- Quantitative Marketing & Economics, 2012, v. 10, n. 3, p. 335, doi. 10.1007/s11129-012-9118-7
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- Publication type:
- Article
Lock in and switch: Asymmetric information and new product diffusion.
- Published in:
- Quantitative Marketing & Economics, 2012, v. 10, n. 3, p. 375, doi. 10.1007/s11129-012-9120-0
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- Publication type:
- Article