Works matching IS 15707156 AND DT 2012 AND VI 10 AND IP 2
Results: 4
Does banner advertising affect browsing for brands? clickstream choice model says yes, for some.
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- Quantitative Marketing & Economics, 2012, v. 10, n. 2, p. 231, doi. 10.1007/s11129-011-9114-3
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- Article
A censored random coefficients model for the detection of zero willingness to pay.
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- Quantitative Marketing & Economics, 2012, v. 10, n. 2, p. 259, doi. 10.1007/s11129-011-9115-2
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- Article
A dynamic quality ladder model with entry and exit: Exploring the equilibrium correspondence using the homotopy method.
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- Quantitative Marketing & Economics, 2012, v. 10, n. 2, p. 197, doi. 10.1007/s11129-011-9113-4
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- Article
A practitioner's guide to Bayesian estimation of discrete choice dynamic programming models.
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- Quantitative Marketing & Economics, 2012, v. 10, n. 2, p. 151, doi. 10.1007/s11129-012-9119-6
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- Article