Works matching IS 15707156 AND DT 2011 AND VI 9 AND IP 1
Results: 3
Consumer learning, switching costs, and heterogeneity: A structural examination.
- Published in:
- Quantitative Marketing & Economics, 2011, v. 9, n. 1, p. 25, doi. 10.1007/s11129-010-9092-x
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- Publication type:
- Article
Advertising to a social network.
- Published in:
- Quantitative Marketing & Economics, 2011, v. 9, n. 1, p. 71, doi. 10.1007/s11129-010-9093-9
- By:
- Publication type:
- Article
Endogenous sunk costs and the geographic differences in the market structures of CPG categories.
- Published in:
- Quantitative Marketing & Economics, 2011, v. 9, n. 1, p. 1, doi. 10.1007/s11129-010-9091-y
- By:
- Publication type:
- Article