Works matching IS 15707156 AND DT 2009 AND VI 7 AND IP 3
Results: 4
Moving from customer lifetime value to customer equity.
- Published in:
- Quantitative Marketing & Economics, 2009, v. 7, n. 3, p. 289, doi. 10.1007/s11129-009-9067-y
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- Article
Optimal criteria for selecting price discrimination metrics when buyers have log-normally distributed willingness-to-pay.
- Published in:
- Quantitative Marketing & Economics, 2009, v. 7, n. 3, p. 321, doi. 10.1007/s11129-009-9069-9
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- Article
Communication strategy in partnership selection.
- Published in:
- Quantitative Marketing & Economics, 2009, v. 7, n. 3, p. 267, doi. 10.1007/s11129-009-9070-3
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- Publication type:
- Article
Targeted advertising as a signal.
- Published in:
- Quantitative Marketing & Economics, 2009, v. 7, n. 3, p. 237, doi. 10.1007/s11129-009-9068-x
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- Publication type:
- Article