Works matching IS 15707156 AND DT 2009 AND VI 7 AND IP 2
Results: 4
Beyond plain vanilla: Modeling joint product assortment and pricing decisions.
- Published in:
- Quantitative Marketing & Economics, 2009, v. 7, n. 2, p. 105, doi. 10.1007/s11129-008-9047-7
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- Article
A generalized framework for estimating customer lifetime value when customer lifetimes are not observed.
- Published in:
- Quantitative Marketing & Economics, 2009, v. 7, n. 2, p. 181, doi. 10.1007/s11129-009-9065-0
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- Publication type:
- Article
The effect of advertising on brand awareness and perceived quality: An empirical investigation using panel data.
- Published in:
- Quantitative Marketing & Economics, 2009, v. 7, n. 2, p. 207, doi. 10.1007/s11129-009-9066-z
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- Publication type:
- Article
Competition and price discrimination in the market for mailing lists.
- Published in:
- Quantitative Marketing & Economics, 2009, v. 7, n. 2, p. 147, doi. 10.1007/s11129-009-9050-7
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- Publication type:
- Article