Works matching IS 15707156 AND DT 2003 AND VI 1 AND IP 4
Results: 3
A Micromodel of New Product Adoption with Heterogeneous and Forward-Looking Consumers: Application to the Digital Camera Category.
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- Quantitative Marketing & Economics, 2003, v. 1, n. 4, p. 371, doi. 10.1023/B:QMEC.0000004843.41279.f3
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- Article
The Post-Promotion Dip Puzzle: What do the Data Have to Say?
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- Quantitative Marketing & Economics, 2003, v. 1, n. 4, p. 409, doi. 10.1023/B:QMEC.0000004844.32036.5a
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- Article
Leveraging Information Across Categories.
- Published in:
- Quantitative Marketing & Economics, 2003, v. 1, n. 4, p. 425, doi. 10.1023/B:QMEC.0000004845.25649.6c
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- Article