Works matching IS 15570614 AND DT 2008 AND VI 19 AND IP 2
Results: 11
How Tangible is Your Brand?
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- Design Management Review, 2008, v. 19, n. 2, p. 52, doi. 10.1111/j.1948-7169.2008.tb00118.x
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- Article
Insights on Brand and Business Success.
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- Design Management Review, 2008, v. 19, n. 2, p. 5, doi. 10.1111/j.1948-7169.2008.tb00111.x
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- Article
Embedded Brand: The Soul of Product Development.
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- Design Management Review, 2008, v. 19, n. 2, p. 37, doi. 10.1111/j.1948-7169.2008.tb00116.x
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- Article
Brand Inside Meets Brand Outside.
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- Design Management Review, 2008, v. 19, n. 2, p. 19, doi. 10.1111/j.1948-7169.2008.tb00114.x
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- Article
The Mathematics of Brand Satisfaction.
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- Design Management Review, 2008, v. 19, n. 2, p. 73, doi. 10.1111/j.1948-7169.2008.tb00121.x
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- Article
The Designful Company.
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- Design Management Review, 2008, v. 19, n. 2, p. 9, doi. 10.1111/j.1948-7169.2008.tb00112.x
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- Article
The Socio-Cultural Role of Brand in Business Value Creation.
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- Design Management Review, 2008, v. 19, n. 2, p. 27, doi. 10.1111/j.1948-7169.2008.tb00115.x
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- Article
The Road to Authentic Brand is Littered with Design.
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- Design Management Review, 2008, v. 19, n. 2, p. 15, doi. 10.1111/j.1948-7169.2008.tb00113.x
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- Article
Experiential Design Drives an Established Brand to a Youthful Market.
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- Design Management Review, 2008, v. 19, n. 2, p. 45, doi. 10.1111/j.1948-7169.2008.tb00117.x
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- Publication type:
- Article
Inventing Brands: Opportunities at the Nexus of Semiotics and Intellectual Property.
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- Design Management Review, 2008, v. 19, n. 2, p. 57, doi. 10.1111/j.1948-7169.2008.tb00119.x
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- Article
Achieving Brand-Driven Business Success.
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- Design Management Review, 2008, v. 19, n. 2, p. 65, doi. 10.1111/j.1948-7169.2008.tb00120.x
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- Article