Works matching IS 15528391 AND DT 2014 AND VI 12 AND IP 3

The Pedagogy of Choosing Brand Exemplars in Marketing Classrooms.

Published in:

Journal of Applied Research for Business Instruction, 2014, v. 12, n. 3, p. 1

By:

• Krishnan, Vijaykumar;
• Sullivan, Ursula;
• Aurand, Timothy;
• Judson, Kimberly

Publication type:

Article