Entry Encounters into China Market.
- Published in:
- International Management Review, 2007, v. 3, n. 3, p. 97
- By:
- Publication type:
- Article
Works matching IS 15516849 AND DT 2007 AND VI 3 AND IP 3
Results: 10
1
2
Factors Affecting Trade Show Effectiveness for Chinese Small and Medium-sized Exporters.
- Published in:
- International Management Review, 2007, v. 3, n. 3, p. 84
- By:
- Publication type:
- Article
3
Customer-based Brand Equity and Improvement Strategy for Mobile Phone Brands: Foreign versus Local in the Chinese Market.
- Published in:
- International Management Review, 2007, v. 3, n. 3, p. 76
- By:
- Publication type:
- Article
4
High-Tech Marketing Competence: A Comparative Study of Research Findings.
- Published in:
- International Management Review, 2007, v. 3, n. 3, p. 66
- By:
- Publication type:
- Article
5
The Moderating Effect of Multicultural Competence in Brand-of-Origin Effect.
- Published in:
- International Management Review, 2007, v. 3, n. 3, p. 57
- By:
- Publication type:
- Article
6
Driving Factors behind Consumer Satisfaction: a Comparative Study on Chinese and Foreign Supermarkets in China.
- Published in:
- International Management Review, 2007, v. 3, n. 3, p. 45
- By:
- Publication type:
- Article
7
Impact of Brand Personality on PALI: A Comparative Research between Two Different Brands.
- Published in:
- International Management Review, 2007, v. 3, n. 3, p. 36
- By:
- Publication type:
- Article
8
The Changing Expectations of Consumers in Cross-Cultural Service Encounters.
- Published in:
- International Management Review, 2007, v. 3, n. 3, p. 27
- By:
- Publication type:
- Article
9
Capturing the Relevant Institutional Profile for Exporting SMEs: Empirical Evidence from France and Romania.
- Published in:
- International Management Review, 2007, v. 3, n. 3, p. 16
- By:
- Publication type:
- Article
10
Measuring Tendency toward International Product Arbitrage: Are There Differences between High and Low Value Products?
- Published in:
- International Management Review, 2007, v. 3, n. 3, p. 7
- By:
- Publication type:
- Article