Editorial: Thoughts on Marketing Management Journal.
- Published in:
- Marketing Management Journal, 2022, v. 32, n. 2, p. i
- Publication type:
- Article
Works matching IS 1534973X AND DT 2022 AND VI 32 AND IP 2
Results: 6
1
2
DISRUPTIONS IN THE GLOBAL SUPPLY CHAIN INDUSTRY: FIRM AND INDIVIDUAL VIEW OF COVID-19 PANDEMIC VERSUS THE FINANCIAL CRISIS OF 2008-2009.
- Published in:
- Marketing Management Journal, 2022, v. 32, n. 2, p. 126
- By:
- Publication type:
- Article
3
EXAMINING THE EFFECTIVENESS OF MESSAGING DURING A PANDEMIC: IMPLICATIONS FOR SOCIAL MARKETING.
- Published in:
- Marketing Management Journal, 2022, v. 32, n. 2, p. 109
- By:
- Publication type:
- Article
4
SHARED AUTONOMOUS VEHICLE TAXI SERVICES: UNPACKING THE ROUTE TO CONSUMER ADOPTION.
- Published in:
- Marketing Management Journal, 2022, v. 32, n. 2, p. 89
- By:
- Publication type:
- Article
5
AD AFFECT SENSITIVITY: INFLUENCES ON CONSUMERS’ AFFECT TRACES AND THEIR RELATIONSHIP WITH RETROSPECTIVE AD EVALUATIONS.
- Published in:
- Marketing Management Journal, 2022, v. 32, n. 2, p. 70
- By:
- Publication type:
- Article
6
WHAT’S IN IT FOR ME? PERCEIVED VALUE OF MARKETING ACTIVITIES AS A DRIVER OF CONSUMER ENGAGEMENT ON SOCIAL NETWORK SITES.
- Published in:
- Marketing Management Journal, 2022, v. 32, n. 2, p. 50
- By:
- Publication type:
- Article