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Editorial: Thoughts on Marketing Management Journal.
- Published in:
- Marketing Management Journal, 2022, v. 32, n. 2, p. i
- Publication type:
- Article
DISRUPTIONS IN THE GLOBAL SUPPLY CHAIN INDUSTRY: FIRM AND INDIVIDUAL VIEW OF COVID-19 PANDEMIC VERSUS THE FINANCIAL CRISIS OF 2008-2009.
- Published in:
- Marketing Management Journal, 2022, v. 32, n. 2, p. 126
- By:
- Publication type:
- Article
EXAMINING THE EFFECTIVENESS OF MESSAGING DURING A PANDEMIC: IMPLICATIONS FOR SOCIAL MARKETING.
- Published in:
- Marketing Management Journal, 2022, v. 32, n. 2, p. 109
- By:
- Publication type:
- Article
SHARED AUTONOMOUS VEHICLE TAXI SERVICES: UNPACKING THE ROUTE TO CONSUMER ADOPTION.
- Published in:
- Marketing Management Journal, 2022, v. 32, n. 2, p. 89
- By:
- Publication type:
- Article
AD AFFECT SENSITIVITY: INFLUENCES ON CONSUMERS’ AFFECT TRACES AND THEIR RELATIONSHIP WITH RETROSPECTIVE AD EVALUATIONS.
- Published in:
- Marketing Management Journal, 2022, v. 32, n. 2, p. 70
- By:
- Publication type:
- Article
WHAT’S IN IT FOR ME? PERCEIVED VALUE OF MARKETING ACTIVITIES AS A DRIVER OF CONSUMER ENGAGEMENT ON SOCIAL NETWORK SITES.
- Published in:
- Marketing Management Journal, 2022, v. 32, n. 2, p. 50
- By:
- Publication type:
- Article