CAN SOCIAL MEDIA ADS FACILITATE RETAIL THERAPY? AN INVESTIGATION OF PSYCHOLOGICAL OUTCOMES OF AD ENGAGEMENT IN COLLEGE FEMALES.
- Published in:
- Marketing Management Journal, 2019, v. 29, n. 2, p. 111
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- Article
Works matching IS 1534973X AND DT 2019 AND VI 29 AND IP 2
Results: 3
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2
ROOT, ROOT, ROOT FOR THE HOME TEAM: THE PERSUASIVE ABILITY OF SALESPERSON PERCEIVED TEAM IDENTIFICATION IN THE BUYER-SELLER DYADIC EXCHANGE.
- Published in:
- Marketing Management Journal, 2019, v. 29, n. 2, p. 94
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- Publication type:
- Article
3
MARKET ORIENTATION AND COUNTRY MARKETS: A SEARCH FOR ITS GLOBALNESS AND ROLE IN COMPETITIVE ADVANTAGE OF FIRMS.
- Published in:
- Marketing Management Journal, 2019, v. 29, n. 2, p. 55
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- Publication type:
- Article