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Editorial: Thoughts on Marketing Management Journal.
- Published in:
- Marketing Management Journal, 2018, v. 28, n. 2, p. i
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- Article
EXTREME COUPONING: AN EXPLORATORY STUDY.
- Published in:
- Marketing Management Journal, 2018, v. 28, n. 2, p. 93
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- Publication type:
- Article
BRAND EXPERIENCE, FLOW AND BRAND APP LOYALTY: EXAMINING CONSUMER DECISION MAKING WITHIN BRANDED MOBILE APPS.
- Published in:
- Marketing Management Journal, 2018, v. 28, n. 2, p. 145
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- Article
LEADING QUESTIONS: A CATEGORIZATION SYSTEM.
- Published in:
- Marketing Management Journal, 2018, v. 28, n. 2, p. 80
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- Article
EFFECTS OF MENU CALORIE INFORMATION AND PRODUCT IMAGE ON MILLENNIALS' PURCHASE INTENTION.
- Published in:
- Marketing Management Journal, 2018, v. 28, n. 2, p. 127
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- Publication type:
- Article
CONTROVERSIAL ADVERTISING AND THE ROLE OF BELIEFS, EMOTIONS AND ATTITUDES: THE CASE OF SPIRIT AIRLINES.
- Published in:
- Marketing Management Journal, 2018, v. 28, n. 2, p. 108
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- Article