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Works matching IS 1534973X AND DT 2018 AND VI 28 AND IP 2

Results: 6

1

EXTREME COUPONING: AN EXPLORATORY STUDY.

Published in:

Marketing Management Journal, 2018, v. 28, n. 2, p. 93

By:

ZBOJA, JAMES J.;
GOLDSMITH, RONALD E.;
CLARK, RONALD A.;
GATZLAFF, KEVIN M.

Publication type:

Article

2

BRAND EXPERIENCE, FLOW AND BRAND APP LOYALTY: EXAMINING CONSUMER DECISION MAKING WITHIN BRANDED MOBILE APPS.

Published in:

Marketing Management Journal, 2018, v. 28, n. 2, p. 145

By:

SMITH, DONNAVIEVE N.;
XIAOYE CHEN

Publication type:

Article

3

LEADING QUESTIONS: A CATEGORIZATION SYSTEM.

Published in:

Marketing Management Journal, 2018, v. 28, n. 2, p. 80

By:

SCOTT, CLIFFORD D.;
STEWARD, MICHELLE D.

Publication type:

Article

4

Editorial: Thoughts on Marketing Management Journal.

Published in:

Marketing Management Journal, 2018, v. 28, n. 2, p. i

By:

Coker, Kesha;
Friend, Scott;
Matthews, Lucy

Publication type:

Article

5

EFFECTS OF MENU CALORIE INFORMATION AND PRODUCT IMAGE ON MILLENNIALS' PURCHASE INTENTION.

Published in:

Marketing Management Journal, 2018, v. 28, n. 2, p. 127

By:

GALA, PRACHI;
RIPPÉ, CINDY B.;
DUBINSKY, ALAN J.;
FAVIA, MONICA J.

Publication type:

Article

6

CONTROVERSIAL ADVERTISING AND THE ROLE OF BELIEFS, EMOTIONS AND ATTITUDES: THE CASE OF SPIRIT AIRLINES.

Published in:

Marketing Management Journal, 2018, v. 28, n. 2, p. 108

By:

ARNAUD, ANKE;
CURTIS, TAMILLA;
WAGUESPACK, BLAISE P.

Publication type:

Article