Works matching IS 1534973X AND DT 2018 AND VI 28 AND IP 1
Results: 6
ORGANIZING A FRAMEWORK FOR CUSTOMER VALUE MANAGEMENT IN ONLINE MEDIA RELATIONSHIPS.
- Published in:
- Marketing Management Journal, 2018, v. 28, n. 1, p. 60
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- Publication type:
- Article
SALES EFFORT AND PERFORMANCE: DARK SIDE OF CUSTOMER PRODUCT KNOWLEDGE.
- Published in:
- Marketing Management Journal, 2018, v. 28, n. 1, p. 48
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- Publication type:
- Article
EXAMINING THE EFFECT OF HUMOR IN ENVIRONMENTALLY-FRIENDLY ADVERTISING.
- Published in:
- Marketing Management Journal, 2018, v. 28, n. 1, p. 30
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- Article
MILLENNIALS' PURCHASING RESPONSE TO CSR BEHAVIOR.
- Published in:
- Marketing Management Journal, 2018, v. 28, n. 1, p. 14
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- Publication type:
- Article
PLS-SEM: THE HOLY GRAIL FOR ADVANCED ANALYSIS.
- Published in:
- Marketing Management Journal, 2018, v. 28, n. 1, p. 1
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- Article
Editorial: Issue Overview and the Introduction of Research Notes.
- Published in:
- Marketing Management Journal, 2018, v. 28, n. 1, p. i
- Publication type:
- Article