ORGANIZING A FRAMEWORK FOR CUSTOMER VALUE MANAGEMENT IN ONLINE MEDIA RELATIONSHIPS.
- Published in:
- Marketing Management Journal, 2018, v. 28, n. 1, p. 60
- By:
- Publication type:
- Article
Works matching IS 1534973X AND DT 2018 AND VI 28 AND IP 1
Results: 6
1
2
SALES EFFORT AND PERFORMANCE: DARK SIDE OF CUSTOMER PRODUCT KNOWLEDGE.
- Published in:
- Marketing Management Journal, 2018, v. 28, n. 1, p. 48
- By:
- Publication type:
- Article
3
EXAMINING THE EFFECT OF HUMOR IN ENVIRONMENTALLY-FRIENDLY ADVERTISING.
- Published in:
- Marketing Management Journal, 2018, v. 28, n. 1, p. 30
- By:
- Publication type:
- Article
4
MILLENNIALS' PURCHASING RESPONSE TO CSR BEHAVIOR.
- Published in:
- Marketing Management Journal, 2018, v. 28, n. 1, p. 14
- By:
- Publication type:
- Article
5
PLS-SEM: THE HOLY GRAIL FOR ADVANCED ANALYSIS.
- Published in:
- Marketing Management Journal, 2018, v. 28, n. 1, p. 1
- By:
- Publication type:
- Article
6
Editorial: Issue Overview and the Introduction of Research Notes.
- Published in:
- Marketing Management Journal, 2018, v. 28, n. 1, p. i
- Publication type:
- Article