BRAND MARKETING VIA FACEBOOK: AN INVESTIGATION OF THE MARKETING MIX, CONSUMER-BASED BRAND EQUITY, AND PURCHASE INTENTION IN THE FITNESS INDUSTRY.
- Published in:
- Marketing Management Journal, 2017, v. 27, n. 2, p. 131
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- Publication type:
- Article
Works matching IS 1534973X AND DT 2017 AND VI 27 AND IP 2
Results: 5
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EMPATHY FOR EMOTIONAL ADVERTISEMENTS ON SOCIAL NETWORKING SITES: THE ROLE OF SOCIAL IDENTITY.
- Published in:
- Marketing Management Journal, 2017, v. 27, n. 2, p. 88
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- Publication type:
- Article
3
SOCIAL MEDIA ENGAGEMENT MITIGATES AD DECAY EFFECTS FOR SUPER BOWL ADVERTISEMENTS.
- Published in:
- Marketing Management Journal, 2017, v. 27, n. 2, p. 103
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- Publication type:
- Article
4
SKIP IT OR VIEW IT: THE ROLE OF VIDEO STORYTELLING IN SOCIAL MEDIA MARKETING.
- Published in:
- Marketing Management Journal, 2017, v. 27, n. 2, p. 75
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- Publication type:
- Article
5
THE ADVERTISEMENT VALUE OF TRANSFORMATIONAL & INFORMATIONAL APPEAL ON COMPANY FACEBOOK PAGES.
- Published in:
- Marketing Management Journal, 2017, v. 27, n. 2, p. 116
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- Publication type:
- Article