ASSESSING THE LINK BETWEEN A PUBLIC UNIVERSITY'S BRAND-BUILDING ACTIVITIES AND ALUMNI GIFT-GIVING.
- Published in:
- Marketing Management Journal, 2016, v. 26, n. 2, p. 144
- By:
- Publication type:
- Article
Works matching IS 1534973X AND DT 2016 AND VI 26 AND IP 2
Results: 8
1
2
RETAINING COLLEGE STUDENTS: THE ROLE OF STUDENT READINESS AND PARTICIPATION.
- Published in:
- Marketing Management Journal, 2016, v. 26, n. 2, p. 130
- By:
- Publication type:
- Article
3
THE EFFECTS OF NONPROFIT BRAND PERSONALITY AND SELF-BRAND CONGRUITY ON BRAND RELATIONSHIPS.
- Published in:
- Marketing Management Journal, 2016, v. 26, n. 2, p. 117
- By:
- Publication type:
- Article
4
VIRAL MARKETING IN THE NONPROFIT SECTOR: CRAFTING MESSAGES THAT CREATE AWARENESS AND CALL AN AUDIENCE TO ACTION.
- Published in:
- Marketing Management Journal, 2016, v. 26, n. 2, p. 101
- By:
- Publication type:
- Article
5
SATISFACTION AS REASONS FOR AND AGAINST GENEROSITY DECISIONS: A BEHAVIORAL REASONING THEORY EXPLORATION.
- Published in:
- Marketing Management Journal, 2016, v. 26, n. 2, p. 86
- By:
- Publication type:
- Article
6
PERCEPTIONS OF MILLENNIALS' MEDIA ATTITUDES AND USE: A COMPARISON OF U.S. AND INDIAN MILLENNIALS.
- Published in:
- Marketing Management Journal, 2016, v. 26, n. 2, p. 69
- By:
- Publication type:
- Article
7
EFFORT, OPTIMISM AND SALES PERFORMANCE: RETHINKING THE ROLE OF MANAGER SUPPORT.
- Published in:
- Marketing Management Journal, 2016, v. 26, n. 2, p. 51
- By:
- Publication type:
- Article
8
FROM THE EDITORS.
- Published in:
- Marketing Management Journal, 2016, v. 26, n. 2, p. iv
- By:
- Publication type:
- Article