SEGMENTING SPORTING EVENT AUDIENCES FOR INCREASED SPONSORSHIP EFFECTIVENESS.
- Published in:
- Marketing Management Journal, 2015, v. 25, n. 2, p. 134
- By:
- Publication type:
- Article
Works matching IS 1534973X AND DT 2015 AND VI 25 AND IP 2
Results: 7
1
2
ADVERTISING INTERFERENCE: FACTORS AFFECTING ATTENTION TO SUPER BOWL ADVERTISEMENTS AND THEIR EFFECTIVENESS.
- Published in:
- Marketing Management Journal, 2015, v. 25, n. 2, p. 123
- By:
- Publication type:
- Article
3
BRAND SPILLOVER EFFECTS WITHIN A SPONSOR PORTFOLIO: THE INTERACTION OF IMAGE CONGRUENCE AND PORTFOLIO SIZE.
- Published in:
- Marketing Management Journal, 2015, v. 25, n. 2, p. 107
- By:
- Publication type:
- Article
4
EXAMINING THE RELATIONSHIP BETWEEN STAR PLAYER CHARACTERISTICS AND BRAND EQUITY IN PROFESSIONAL SPORT TEAMS.
- Published in:
- Marketing Management Journal, 2015, v. 25, n. 2, p. 88
- By:
- Publication type:
- Article
5
EAT WITH YOUR EYES: PACKAGE COLOR INFLUENCES THE EXPECTATION OF FOOD TASTE AND HEALTHINESS MODERATED BY EXTERNAL EATING.
- Published in:
- Marketing Management Journal, 2015, v. 25, n. 2, p. 71
- By:
- Publication type:
- Article
6
ARTIFICIAL EMOTIONS AMONG SALESPEOPLE: UNDERSTANDING THE IMPACT OF SURFACE ACTING.
- Published in:
- Marketing Management Journal, 2015, v. 25, n. 2, p. 54
- By:
- Publication type:
- Article
7
FROM THE EDITORS.
- Published in:
- Marketing Management Journal, 2015, v. 25, n. 2, p. iv
- By:
- Publication type:
- Article