Works matching IS 1534973X AND DT 2012 AND VI 22 AND IP 2
Results: 11
SELF-PERCEIVED BRAND RELEVANCE OF AND SATISFACTION WITH SOCIAL MEDIA.
- Published in:
- Marketing Management Journal, 2012, v. 22, n. 2, p. 131
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- Article
SOCIAL MEDIA AND THE SALES FORCE: THE IMPORTANCE OF INTRA-ORGANIZATIONAL COOPERATION AND TRAINING ON PERFORMANCE.
- Published in:
- Marketing Management Journal, 2012, v. 22, n. 2, p. 118
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- Article
DIGITAL AND SOCIAL MEDIA MARKETING USAGE IN B2B INDUSTRIAL SECTION.
- Published in:
- Marketing Management Journal, 2012, v. 22, n. 2, p. 102
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- Article
MULTIVARIATE TIME SERIES USE FOR THE MEASUREMENT OF SOCIAL MEDIA EFFECTS.
- Published in:
- Marketing Management Journal, 2012, v. 22, n. 2, p. 90
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- Publication type:
- Article
AN EXPLORATORY STUDY OF SOCIAL MEDIA IN BUSINESS-TO-BUSINESS SELLING: SALESPERSON CHARACTERISTICS, ACTIVITIES AND PERFORMANCE.
- Published in:
- Marketing Management Journal, 2012, v. 22, n. 2, p. 76
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- Article
IMPROVING SALES PERFORMANCE WITH SELF-DIRECTED LEARNING.
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- Marketing Management Journal, 2012, v. 22, n. 2, p. 61
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- Article
CONSUMERS' USE OF BLOGS AS PRODUCT INFORMATION SOURCES: FROM NEED-FOR-COGNITION PERSPECTIVE.
- Published in:
- Marketing Management Journal, 2012, v. 22, n. 2, p. 45
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- Article
A GENERATIONAL COMPARISON OF ECONOMIC-BASED AND WAR-BASED CONSUMER ANIMOSITY: THE CASES OF U.S. CONSUMER ANIMOSITY TOWARDS CHINA AND VIETNAM.
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- Marketing Management Journal, 2012, v. 22, n. 2, p. 31
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- Article
CONSUMER VALUES AND THE TENDENCY TO USE THE BRAND NAME IN PURCHASE DECISIONS: A COMPARISON BETWEEN SPAIN AND RUSSIA.
- Published in:
- Marketing Management Journal, 2012, v. 22, n. 2, p. 19
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- Article
PURCHASE PROFESSIONALS' CYNICISM ABOUT COOPERATING WITH SUPPLIERS: DOES IT IMPACT TOP MANAGEMENT EFFORTS TO INDUCE RELATIONAL BEHAVIORS IN BUYER-SUPPLIER RELATIONSHIPS?
- Published in:
- Marketing Management Journal, 2012, v. 22, n. 2, p. 1
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- Article
FROM THE EDITORS.
- Published in:
- Marketing Management Journal, 2012, v. 22, n. 2, p. 1
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- Publication type:
- Article