SELF-PERCEIVED BRAND RELEVANCE OF AND SATISFACTION WITH SOCIAL MEDIA.
- Published in:
- Marketing Management Journal, 2012, v. 22, n. 2, p. 131
- By:
- Publication type:
- Article
Works matching IS 1534973X AND DT 2012 AND VI 22 AND IP 2
Results: 11
1
2
SOCIAL MEDIA AND THE SALES FORCE: THE IMPORTANCE OF INTRA-ORGANIZATIONAL COOPERATION AND TRAINING ON PERFORMANCE.
- Published in:
- Marketing Management Journal, 2012, v. 22, n. 2, p. 118
- By:
- Publication type:
- Article
3
DIGITAL AND SOCIAL MEDIA MARKETING USAGE IN B2B INDUSTRIAL SECTION.
- Published in:
- Marketing Management Journal, 2012, v. 22, n. 2, p. 102
- By:
- Publication type:
- Article
4
MULTIVARIATE TIME SERIES USE FOR THE MEASUREMENT OF SOCIAL MEDIA EFFECTS.
- Published in:
- Marketing Management Journal, 2012, v. 22, n. 2, p. 90
- By:
- Publication type:
- Article
5
AN EXPLORATORY STUDY OF SOCIAL MEDIA IN BUSINESS-TO-BUSINESS SELLING: SALESPERSON CHARACTERISTICS, ACTIVITIES AND PERFORMANCE.
- Published in:
- Marketing Management Journal, 2012, v. 22, n. 2, p. 76
- By:
- Publication type:
- Article
6
IMPROVING SALES PERFORMANCE WITH SELF-DIRECTED LEARNING.
- Published in:
- Marketing Management Journal, 2012, v. 22, n. 2, p. 61
- By:
- Publication type:
- Article
7
CONSUMERS' USE OF BLOGS AS PRODUCT INFORMATION SOURCES: FROM NEED-FOR-COGNITION PERSPECTIVE.
- Published in:
- Marketing Management Journal, 2012, v. 22, n. 2, p. 45
- By:
- Publication type:
- Article
8
A GENERATIONAL COMPARISON OF ECONOMIC-BASED AND WAR-BASED CONSUMER ANIMOSITY: THE CASES OF U.S. CONSUMER ANIMOSITY TOWARDS CHINA AND VIETNAM.
- Published in:
- Marketing Management Journal, 2012, v. 22, n. 2, p. 31
- By:
- Publication type:
- Article
9
CONSUMER VALUES AND THE TENDENCY TO USE THE BRAND NAME IN PURCHASE DECISIONS: A COMPARISON BETWEEN SPAIN AND RUSSIA.
- Published in:
- Marketing Management Journal, 2012, v. 22, n. 2, p. 19
- By:
- Publication type:
- Article
10
PURCHASE PROFESSIONALS' CYNICISM ABOUT COOPERATING WITH SUPPLIERS: DOES IT IMPACT TOP MANAGEMENT EFFORTS TO INDUCE RELATIONAL BEHAVIORS IN BUYER-SUPPLIER RELATIONSHIPS?
- Published in:
- Marketing Management Journal, 2012, v. 22, n. 2, p. 1
- By:
- Publication type:
- Article
11
FROM THE EDITORS.
- Published in:
- Marketing Management Journal, 2012, v. 22, n. 2, p. 1
- By:
- Publication type:
- Article