BEYOND SATISFACTION: ENGAGING STUDENTS AND FACULTY IN A ROMANIAN BUSINESS SCHOOL.
- Published in:
- Marketing Management Journal, 2011, v. 21, n. 1, p. 207
- By:
- Publication type:
- Article
Works matching IS 1534973X AND DT 2011 AND VI 21 AND IP 1
Results: 19
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MANAGING ACADEMIC ADVISING SERVICES QUALITY: UNDERSTANDING AND MEETING NEEDS AND EXPECTATIONS OF DIFFERENT STUDENT SEGMENTS.
- Published in:
- Marketing Management Journal, 2011, v. 21, n. 1, p. 222
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- Publication type:
- Article
3
CULTURAL DIVERSITY AS AN ELEMENT OF THE UNIVERSITY CAMPUS ENVIRONMENT: DOES IT MATTER TO TODAY'S STUDENTS?
- Published in:
- Marketing Management Journal, 2011, v. 21, n. 1, p. 214
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- Publication type:
- Article
4
THE EFFECT OF SELF-CONSTRUALS ON THE EFFECTIVENESS OF COMPARATIVE ADVERTISING.
- Published in:
- Marketing Management Journal, 2011, v. 21, n. 1, p. 195
- By:
- Publication type:
- Article
5
SOCIOLOGICAL FACTORS INFLUENCING HIGH-RISK PHYSICAL ACTIVITIES AMONG ADULTS: A CONCEPTUAL ANALYSIS.
- Published in:
- Marketing Management Journal, 2011, v. 21, n. 1, p. 188
- By:
- Publication type:
- Article
6
THE CONSEQUENCES OF OPEN VERSUS CLOSED INFLUENCE STRATEGIES OF SALESPEOPLE IN A DEVELOPING ECONOMY.
- Published in:
- Marketing Management Journal, 2011, v. 21, n. 1, p. 169
- By:
- Publication type:
- Article
7
TRAIN YOUR SALESPEOPLE TO BE SKILLED ACTORS: A MANTRA FOR SUCCESS.
- Published in:
- Marketing Management Journal, 2011, v. 21, n. 1, p. 160
- By:
- Publication type:
- Article
8
COGNITIVE LOAD AND SYNTACTIC COMPLEXITY OF PRINTED ADVERTISEMENTS: EFFECTS ON CONSUMERS' ATTITUDES.
- Published in:
- Marketing Management Journal, 2011, v. 21, n. 1, p. 152
- By:
- Publication type:
- Article
9
DISSIMILAR NEW PRODUCT PACE: PRODUCT CONTINGENCY EFFECTS.
- Published in:
- Marketing Management Journal, 2011, v. 21, n. 1, p. 140
- By:
- Publication type:
- Article
10
GLOBAL PRODUCT STRATEGY: A LONGITUDINAL MULTI-COUNTRY PRODUCT ATTRIBUTE STUDY.
- Published in:
- Marketing Management Journal, 2011, v. 21, n. 1, p. 124
- By:
- Publication type:
- Article
11
A FRAMEWORK FOR IDENTIFYING FACTORS THAT INFLUENCE FINE ART VALUATONS FROM ARTIST TO CONSUMERS.
- Published in:
- Marketing Management Journal, 2011, v. 21, n. 1, p. 111
- By:
- Publication type:
- Article
12
DIMENSIONS OF TRUST AND TRUSTWORTHINESS IN RETAIL BANKING: EVIDENCE FROM INDIA.
- Published in:
- Marketing Management Journal, 2011, v. 21, n. 1, p. 97
- By:
- Publication type:
- Article
13
PRODUCT EXPERTISE: A MODERATOR OF INFORMATION SEARCH IN SEQUENTIAL CHOICE.
- Published in:
- Marketing Management Journal, 2011, v. 21, n. 1, p. 84
- By:
- Publication type:
- Article
14
MARKET MAVENS' MOTIVATION TO ACQUIRE INFORMATION.
- Published in:
- Marketing Management Journal, 2011, v. 21, n. 1, p. 71
- By:
- Publication type:
- Article
15
CRM AND SALES PIPELINE MANAGEMENT: EMPIRICAL RESULTS FOR MANAGING OPPORTUNITIES.
- Published in:
- Marketing Management Journal, 2011, v. 21, n. 1, p. 60
- By:
- Publication type:
- Article
16
GENDER AS A MODERATOR OF ROLE MODEL INFLUENCE AND ADOLESCENTS' CONSUMER-RELATED BEHAVIORAL INTENTIONS.
- Published in:
- Marketing Management Journal, 2011, v. 21, n. 1, p. 47
- By:
- Publication type:
- Article
17
ASSESSING THE IMPACT OF ACQUIESCENCE RESPONSE BIAS ON MARKETING DATA.
- Published in:
- Marketing Management Journal, 2011, v. 21, n. 1, p. 31
- By:
- Publication type:
- Article
18
CONSUMER SOPHISTICATION: THE DEVELOPMENT OF A SCALE MEASURING A NEGLECTED CONCEPT.
- Published in:
- Marketing Management Journal, 2011, v. 21, n. 1, p. 16
- By:
- Publication type:
- Article
19
CUSTOMER RESPONSE MODELS: WHAT DATA PREDICTS BEST, HARD OR SOFT?
- Published in:
- Marketing Management Journal, 2011, v. 21, n. 1, p. 1
- By:
- Publication type:
- Article