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COMMENTARY ON CONCEPTUALIZING THE SERVICESCAPE CONSTRUCT IN 'A STUDY OF THE SERVICE ENCOUNTER IN EIGHT COUNTRIES.'.
- Published in:
- Marketing Management Journal, 2010, v. 20, n. 1, p. 76
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- Article
BANK PERSONNEL'S PERCEPTION OF BANKING SERVICES AND IMPLICATIONS FOR SERVICE QUALITY.
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- Marketing Management Journal, 2010, v. 20, n. 1, p. 87
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- Article
THE PROVISIONS FOR A FLOURISHING MARKETING AND FINANCE DISCOURSE AND ITS IMPACT ON ORGANIZATIONAL STRUCTURE.
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- Marketing Management Journal, 2010, v. 20, n. 1, p. 217
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- Article
CONSUMER PERCEPTIONS OF COMMUNITY BANKS: AN EXPLORATORY STUDY.
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- Marketing Management Journal, 2010, v. 20, n. 1, p. 204
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- Article
21st CENTURY SOCIAL CLASS THEORY AS IT APPLIES TO MARKETING.
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- Marketing Management Journal, 2010, v. 20, n. 1, p. 194
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- Article
DEVELOPING MULTIDIMENSIONAL TRUST WITHOUT TOUCH IN VIRTUAL TEAMS.
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- Marketing Management Journal, 2010, v. 20, n. 1, p. 177
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- Article
BRAND CULT: EXTENDING THE NOTION OF BRAND COMMUNITIES.
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- Marketing Management Journal, 2010, v. 20, n. 1, p. 165
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- Article
CONSUMER EXPERTISE, SACRALIZATION, AND EVENT ATTENDANCE: A CONCEPTUAL FRAMEWORK.
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- Marketing Management Journal, 2010, v. 20, n. 1, p. 145
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- Article
THE KNOWLEDGE ECONOMY'S STRATEGY DILEMMA: BALANCING DIGITAL RELATIONSHIPS AND RIGHTS.
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- Marketing Management Journal, 2010, v. 20, n. 1, p. 123
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- Article
ELECTRONIC COMMERCE RESEARCH: THE FIRST 15 YEARS IN THE FIELDS OF MARKETING, MANAGEMENT, AND INFORMATION SYSTEMS.
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- Marketing Management Journal, 2010, v. 20, n. 1, p. 105
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- Article
PREPARING TO NEGOTIATE: AN EXPLORATORY ANALYSIS OF THE ACTIVITIES COMPRISING THE PRE-NEGOTIATION PROCESS IN A BUYER-SELLER INTERACTION.
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- Marketing Management Journal, 2010, v. 20, n. 1, p. 66
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- Article
HOW DO U.S. AND U.K. SALESPEOPLE COMPARE ON THE DIMENSIONS OF EMOTIONAL INTELLIGENCE, POSITIVE AND NEGATIVE AFFECT, AND CUSTOMER ORIENTATION LEVELS?
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- Marketing Management Journal, 2010, v. 20, n. 1, p. 32
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- Article
PERCEPTIONS OF RETAIL CONVENIENCE FOR IN-STORE AND ONLINE SHOPPERS.
- Published in:
- Marketing Management Journal, 2010, v. 20, n. 1, p. 49
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- Article
AN EXAMINATION OF THE ANTECEDENTS AND OUTCOMES OF PAY SATISFACTION AMONG RETAIL BUYERS.
- Published in:
- Marketing Management Journal, 2010, v. 20, n. 1, p. 40
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- Article
HOW FAR DOES THE APPLE FALL FROM THE TREE? ADVERTISING PREFERENCES IN SPAIN AND MEXICO.
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- Marketing Management Journal, 2010, v. 20, n. 1, p. 19
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- Article
EFFECTS OF JEWISH-ITALIAN CONSUMER ANIMOSITY TOWARDS ARAB PRODUCTS: THE ROLE OF PERSONALITY.
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- Marketing Management Journal, 2010, v. 20, n. 1, p. 1
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- Article
FROM THE EDITORS.
- Published in:
- Marketing Management Journal, 2010, v. 20, n. 1, p. 1
- Publication type:
- Article