THE STUDENT ORIENTATION OF A COLLEGE OF BUSINESS: AN EMPIRICAL LOOK FROM THE STUDENTS' PERSPECTIVE.
- Published in:
- Marketing Management Journal, 2008, v. 18, n. 1, p. 100
- By:
- Publication type:
- Article
Works matching IS 1534973X AND DT 2008 AND VI 18 AND IP 1
Results: 12
1
2
CONSUMER SELF-CONFIDENCE AND PATRONAGE INTENSITY HEURISTICS IN SHOPPING FOCUSED WORD OF MOUTH COMMUNICATION.
- Published in:
- Marketing Management Journal, 2008, v. 18, n. 1, p. 84
- By:
- Publication type:
- Article
3
A COMPARISON OF THE ETHICAL PERCEPTIONS OF PROSPECTIVE PERSONAL SELLING AND ADVERTISING EMPLOYEES.
- Published in:
- Marketing Management Journal, 2008, v. 18, n. 1, p. 77
- By:
- Publication type:
- Article
4
DOGMATISM AND ONLINE CONSUMPTION: EXAMINING THE MODERATING ROLE OF TRUST AND VALUE OF EXCHANGE OUTCOME.
- Published in:
- Marketing Management Journal, 2008, v. 18, n. 1, p. 63
- By:
- Publication type:
- Article
5
RETAIL STORE IMAGE, BONA FIDE OCCUPATIONAL QUALIFICATIONS, AND JOB DISCRIMINATION: ESTABLISHING THE ESSENCE OF THE BUSINESS FOR RETAIL ORGANIZATIONS.
- Published in:
- Marketing Management Journal, 2008, v. 18, n. 1, p. 54
- By:
- Publication type:
- Article
6
MANAGING APPRECIATING AND DEPRECIATING CUSTOMER ASSETS.
- Published in:
- Marketing Management Journal, 2008, v. 18, n. 1, p. 39
- By:
- Publication type:
- Article
7
BRANDING IN THE GLOBAL ARENA: THE ROLE OF CULTURE.
- Published in:
- Marketing Management Journal, 2008, v. 18, n. 1, p. 30
- By:
- Publication type:
- Article
8
GENDER DIFFERENCES ON THE "WIDTH" DIMENSION OF CATEGORY STRUCTURE: A CASE OF BRAND TYPICALITY.
- Published in:
- Marketing Management Journal, 2008, v. 18, n. 1, p. 14
- By:
- Publication type:
- Article
9
PERCEIVED IMAGE OF INDIA BY U.S. BUSINESS TRAVELERS.
- Published in:
- Marketing Management Journal, 2008, v. 18, n. 1, p. 121
- By:
- Publication type:
- Article
10
MARKETING IMPLICATIONS OF LOCUS OF CONTROL ORIENATION AMONG COLLEGE STUDENTS: COMPARISONS OF HISPANIC AND ANGLO STUDENTS IN THE UNITED STATES.
- Published in:
- Marketing Management Journal, 2008, v. 18, n. 1, p. 109
- By:
- Publication type:
- Article
11
AN EMPIRICAL STUDY OF LAUNCH ORDER VALUATION BASED UPON STOCK MARKET REACTION.
- Published in:
- Marketing Management Journal, 2008, v. 18, n. 1, p. 1
- By:
- Publication type:
- Article
12
FROM THE EDITORS.
- Published in:
- Marketing Management Journal, 2008, v. 18, n. 1, p. 1
- Publication type:
- Article