Works matching IS 1534973X AND DT 2008 AND VI 18 AND IP 1
Results: 12
THE STUDENT ORIENTATION OF A COLLEGE OF BUSINESS: AN EMPIRICAL LOOK FROM THE STUDENTS' PERSPECTIVE.
- Published in:
- Marketing Management Journal, 2008, v. 18, n. 1, p. 100
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- Article
CONSUMER SELF-CONFIDENCE AND PATRONAGE INTENSITY HEURISTICS IN SHOPPING FOCUSED WORD OF MOUTH COMMUNICATION.
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- Marketing Management Journal, 2008, v. 18, n. 1, p. 84
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- Article
A COMPARISON OF THE ETHICAL PERCEPTIONS OF PROSPECTIVE PERSONAL SELLING AND ADVERTISING EMPLOYEES.
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- Marketing Management Journal, 2008, v. 18, n. 1, p. 77
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- Article
DOGMATISM AND ONLINE CONSUMPTION: EXAMINING THE MODERATING ROLE OF TRUST AND VALUE OF EXCHANGE OUTCOME.
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- Marketing Management Journal, 2008, v. 18, n. 1, p. 63
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- Article
MARKETING IMPLICATIONS OF LOCUS OF CONTROL ORIENATION AMONG COLLEGE STUDENTS: COMPARISONS OF HISPANIC AND ANGLO STUDENTS IN THE UNITED STATES.
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- Marketing Management Journal, 2008, v. 18, n. 1, p. 109
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- Article
MANAGING APPRECIATING AND DEPRECIATING CUSTOMER ASSETS.
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- Marketing Management Journal, 2008, v. 18, n. 1, p. 39
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- Article
BRANDING IN THE GLOBAL ARENA: THE ROLE OF CULTURE.
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- Marketing Management Journal, 2008, v. 18, n. 1, p. 30
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- Article
GENDER DIFFERENCES ON THE "WIDTH" DIMENSION OF CATEGORY STRUCTURE: A CASE OF BRAND TYPICALITY.
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- Marketing Management Journal, 2008, v. 18, n. 1, p. 14
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- Article
PERCEIVED IMAGE OF INDIA BY U.S. BUSINESS TRAVELERS.
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- Marketing Management Journal, 2008, v. 18, n. 1, p. 121
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- Article
RETAIL STORE IMAGE, BONA FIDE OCCUPATIONAL QUALIFICATIONS, AND JOB DISCRIMINATION: ESTABLISHING THE ESSENCE OF THE BUSINESS FOR RETAIL ORGANIZATIONS.
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- Marketing Management Journal, 2008, v. 18, n. 1, p. 54
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- Article
AN EMPIRICAL STUDY OF LAUNCH ORDER VALUATION BASED UPON STOCK MARKET REACTION.
- Published in:
- Marketing Management Journal, 2008, v. 18, n. 1, p. 1
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- Article
FROM THE EDITORS.
- Published in:
- Marketing Management Journal, 2008, v. 18, n. 1, p. 1
- Publication type:
- Article