Works matching IS 1534973X AND DT 2007 AND VI 17 AND IP 2
Results: 16
CORRELATES OF BRAND LOYALTY IN THE SERVICE SECTOR: THE CASE OF A "NEW" TEAM.
- Published in:
- Marketing Management Journal, 2007, v. 17, n. 2, p. 56
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- Article
IMAGINATION IN MARKETING.
- Published in:
- Marketing Management Journal, 2007, v. 17, n. 2, p. 109
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- Article
A CONCEPTUAL FRAMEWORK OF INFLUENCES ON FANTASY SPORTS CONSUMPTION.
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- Marketing Management Journal, 2007, v. 17, n. 2, p. 96
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- Article
TECHNOLOGY READINESS AND PROPENSITY OF CELL PHONE USERS TO SUBSCRIBE TO COMMERCIAL MESSAGING SERVICES.
- Published in:
- Marketing Management Journal, 2007, v. 17, n. 2, p. 81
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- Article
e-TRUST: EMPIRICAL INSIGHTS INTO INFLUENTIAL ANTECEDENTS.
- Published in:
- Marketing Management Journal, 2007, v. 17, n. 2, p. 67
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- Article
CONSUMERS' RESPONSE TO FOREIGN MADE PRODUCTS: THE EFFECT OF PRODUCT CATEGORY INVOLVEMENT.
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- Marketing Management Journal, 2007, v. 17, n. 2, p. 47
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- Article
CONCEPTUALIZING BUSINESS INTELLIGENCE ARCHITECTURE.
- Published in:
- Marketing Management Journal, 2007, v. 17, n. 2, p. 40
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- Article
DEVELOPING AND MANAGING RELATIONAL MARKET-BASED ASSETS IN PROFESSIONAL SERVICES: CLIENT RELATIONSHIPS IN MANAGEMENT CONSULTANCY.
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- Marketing Management Journal, 2007, v. 17, n. 2, p. 16
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- Article
THE IMPACT OF EU ACCESSION ON MARKETING MANAGEMENT IN ROMANIA.
- Published in:
- Marketing Management Journal, 2007, v. 17, n. 2, p. 202
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- Article
THE SUPPLY CHAIN AND ITS MANAGEMENT: SHOULD WE BE THINKING LOOPS NOT LINES?
- Published in:
- Marketing Management Journal, 2007, v. 17, n. 2, p. 190
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- Article
VULNERABILITY TO POST CONTRACTURAL OPPORTUNISM IN SUPPLY CHAIN CO-OPERATIVE EXCHANGE.
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- Marketing Management Journal, 2007, v. 17, n. 2, p. 169
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- Article
EXPLORING SALES MANAGER QUOTA FAILURE FROM AN ETHICAL PERSPECTIVE.
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- Marketing Management Journal, 2007, v. 17, n. 2, p. 156
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- Article
SELLING AUTOMOBILES AT RETAIL: IS EMPATHY IMPORTANT?
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- Marketing Management Journal, 2007, v. 17, n. 2, p. 142
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- Article
THE IMPACT OF EQUITY SENSITIVITY AND PAY FAIRNESS ON MARKETING MANAGERS' JOB SATISFACTION, ORGANIZATIONAL COMMITMENT AND TURNOVER INTENTIONS.
- Published in:
- Marketing Management Journal, 2007, v. 17, n. 2, p. 134
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- Article
INTERNATIONAL DIFFUSION RESEARCH: A PROPOSITIONAL INVENTORY FOR FUTURE RESEARCH.
- Published in:
- Marketing Management Journal, 2007, v. 17, n. 2, p. 120
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- Article
UNDERGROUND ECONOMY AND MARKETING EXCHANGE: A MACRO PERSPECTIVE.
- Published in:
- Marketing Management Journal, 2007, v. 17, n. 2, p. 1
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- Article