IMAGINATION IN MARKETING.
- Published in:
- Marketing Management Journal, 2007, v. 17, n. 2, p. 109
- By:
- Publication type:
- Article
Works matching IS 1534973X AND DT 2007 AND VI 17 AND IP 2
Results: 16
1
2
A CONCEPTUAL FRAMEWORK OF INFLUENCES ON FANTASY SPORTS CONSUMPTION.
- Published in:
- Marketing Management Journal, 2007, v. 17, n. 2, p. 96
- By:
- Publication type:
- Article
3
TECHNOLOGY READINESS AND PROPENSITY OF CELL PHONE USERS TO SUBSCRIBE TO COMMERCIAL MESSAGING SERVICES.
- Published in:
- Marketing Management Journal, 2007, v. 17, n. 2, p. 81
- By:
- Publication type:
- Article
4
e-TRUST: EMPIRICAL INSIGHTS INTO INFLUENTIAL ANTECEDENTS.
- Published in:
- Marketing Management Journal, 2007, v. 17, n. 2, p. 67
- By:
- Publication type:
- Article
5
CORRELATES OF BRAND LOYALTY IN THE SERVICE SECTOR: THE CASE OF A "NEW" TEAM.
- Published in:
- Marketing Management Journal, 2007, v. 17, n. 2, p. 56
- By:
- Publication type:
- Article
6
CONSUMERS' RESPONSE TO FOREIGN MADE PRODUCTS: THE EFFECT OF PRODUCT CATEGORY INVOLVEMENT.
- Published in:
- Marketing Management Journal, 2007, v. 17, n. 2, p. 47
- By:
- Publication type:
- Article
7
CONCEPTUALIZING BUSINESS INTELLIGENCE ARCHITECTURE.
- Published in:
- Marketing Management Journal, 2007, v. 17, n. 2, p. 40
- By:
- Publication type:
- Article
8
DEVELOPING AND MANAGING RELATIONAL MARKET-BASED ASSETS IN PROFESSIONAL SERVICES: CLIENT RELATIONSHIPS IN MANAGEMENT CONSULTANCY.
- Published in:
- Marketing Management Journal, 2007, v. 17, n. 2, p. 16
- By:
- Publication type:
- Article
9
THE IMPACT OF EU ACCESSION ON MARKETING MANAGEMENT IN ROMANIA.
- Published in:
- Marketing Management Journal, 2007, v. 17, n. 2, p. 202
- By:
- Publication type:
- Article
10
THE SUPPLY CHAIN AND ITS MANAGEMENT: SHOULD WE BE THINKING LOOPS NOT LINES?
- Published in:
- Marketing Management Journal, 2007, v. 17, n. 2, p. 190
- By:
- Publication type:
- Article
11
VULNERABILITY TO POST CONTRACTURAL OPPORTUNISM IN SUPPLY CHAIN CO-OPERATIVE EXCHANGE.
- Published in:
- Marketing Management Journal, 2007, v. 17, n. 2, p. 169
- By:
- Publication type:
- Article
12
EXPLORING SALES MANAGER QUOTA FAILURE FROM AN ETHICAL PERSPECTIVE.
- Published in:
- Marketing Management Journal, 2007, v. 17, n. 2, p. 156
- By:
- Publication type:
- Article
13
SELLING AUTOMOBILES AT RETAIL: IS EMPATHY IMPORTANT?
- Published in:
- Marketing Management Journal, 2007, v. 17, n. 2, p. 142
- By:
- Publication type:
- Article
14
THE IMPACT OF EQUITY SENSITIVITY AND PAY FAIRNESS ON MARKETING MANAGERS' JOB SATISFACTION, ORGANIZATIONAL COMMITMENT AND TURNOVER INTENTIONS.
- Published in:
- Marketing Management Journal, 2007, v. 17, n. 2, p. 134
- By:
- Publication type:
- Article
15
INTERNATIONAL DIFFUSION RESEARCH: A PROPOSITIONAL INVENTORY FOR FUTURE RESEARCH.
- Published in:
- Marketing Management Journal, 2007, v. 17, n. 2, p. 120
- By:
- Publication type:
- Article
16
UNDERGROUND ECONOMY AND MARKETING EXCHANGE: A MACRO PERSPECTIVE.
- Published in:
- Marketing Management Journal, 2007, v. 17, n. 2, p. 1
- By:
- Publication type:
- Article