Works matching IS 1534973X AND DT 2006 AND VI 16 AND IP 1
Results: 17
CONCEPTUALIZATION AND MEASUREMENT OF PERCEIVED RISK IN ONLINE SHOPPING.
- Published in:
- Marketing Management Journal, 2006, v. 16, n. 1, p. 138
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- Article
MULTIPLE LEVELS OF TRUST AND DEPENDENCE ON SUPPLIER-DISTRIBUTOR COORDINATION: AN EMPIRICAL TEST.
- Published in:
- Marketing Management Journal, 2006, v. 16, n. 1, p. 125
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- Publication type:
- Article
PERSONAL VALUES AND MANAGEMENT PRIORITIES: MARKETING STUDENTS VS. TOP LEVEL MARKETING MANAGERS.
- Published in:
- Marketing Management Journal, 2006, v. 16, n. 1, p. 104
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- Article
A LOOK AT PROFESSIONAL SELLING FROM THE STUDENTS' PERSPECTIVE: A REPLICATION AND EXTENSION.
- Published in:
- Marketing Management Journal, 2006, v. 16, n. 1, p. 88
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- Publication type:
- Article
SALESPERSON ASSISTANCE VERSUS SELF-SERVICE IN RETAILING: ARE THEY BOTH A MATTER OF CONVENIENCE?
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- Marketing Management Journal, 2006, v. 16, n. 1, p. 72
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- Article
DIAGNOSING SALES FORCE CHANGE RESISTANCE: WHAT WE CAN LEARN FROM THE ADDICTION LITERATURE.
- Published in:
- Marketing Management Journal, 2006, v. 16, n. 1, p. 44
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- Publication type:
- Article
EXTENDING AND CLARIFYING CAUSAL RELATIONSHIPS IN RESEARCH INVOLVING PERSONAL SHOPPING VALUE, CONSUMER SELF-CONFIDENCE, AND WORD OF MOUTH COMMUNICATION.
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- Marketing Management Journal, 2006, v. 16, n. 1, p. 32
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- Publication type:
- Article
GLOBAL ACCOUNT MANAGEMENT (GAM): TWO CASE STUDIES ILLUSTRATING THE ORGANIZATIONAL SET-UP.
- Published in:
- Marketing Management Journal, 2006, v. 16, n. 1, p. 244
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- Article
ETHICAL MARKETING: A LOOK ON THE BRIGHT SIDE.
- Published in:
- Marketing Management Journal, 2006, v. 16, n. 1, p. 228
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- Article
READABILITY AND WRITING WELL.
- Published in:
- Marketing Management Journal, 2006, v. 16, n. 1, p. 216
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- Article
LEGAL AND ETHICAL ISSUES IN THE OPERATION OF A BUSINESS WEBSITE.
- Published in:
- Marketing Management Journal, 2006, v. 16, n. 1, p. 204
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- Article
INFORMATION CONTENT IN MAGAZINE, TELEVISION AND WEB ADVERTISING: A COMPARISON AND UPDATE.
- Published in:
- Marketing Management Journal, 2006, v. 16, n. 1, p. 188
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- Article
MOB IT AND SELL IT: CREATING MARKETING OPPORTUNITY THROUGH THE REPLICATION OF FLASH MOBS.
- Published in:
- Marketing Management Journal, 2006, v. 16, n. 1, p. 174
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- Publication type:
- Article
CONSUMER GRUDGEHOLDING: AN OUNCE OF PREVENTION IS WORTH A POUND OF CURE.
- Published in:
- Marketing Management Journal, 2006, v. 16, n. 1, p. 158
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- Publication type:
- Article
CONSUMERS' DECISION-MAKING STYLE: RELATIONSHIPS WITH ATTITUDE TOWARD CONSUMER FREE-RIDING ACTIVITY.
- Published in:
- Marketing Management Journal, 2006, v. 16, n. 1, p. 148
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- Publication type:
- Article
COUNTRY OF ORIGIN EFFECTS: THE ROLE OF INFORMATION DIAGNOSTICITY, INFORMATION TYPICALITY AND INVOLVEMENT.
- Published in:
- Marketing Management Journal, 2006, v. 16, n. 1, p. 1
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- Publication type:
- Article
ASSESSING SPONSORSHIP THROUGH THE INTELLECTUAL CAPITAL FRAMEWORK.
- Published in:
- Marketing Management Journal, 2006, v. 16, n. 1, p. 181
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- Publication type:
- Article