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ARE SMALLER MANUFACTURING ENTERPRISES (SMEs) READY TO DO BUSINESS WITH SOPHISTICATED BUYING ORGANIZATIONS (SBOs)? A PROFILE OF SELECTED MARKETING POLICIES AND PRACTICES OF 1690 SMEs.
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- Marketing Management Journal, 2002, v. 12, n. 2, p. 101
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- Article
MARKETERS' ATTITUDES TOWARD CONSUMER PRIVACY: DOES POLITICAL ORIENTATION MAKE A DIFFERENCE.
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- Marketing Management Journal, 2002, v. 12, n. 2, p. 80
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- Article
MERGER MADNESS IN THE ALCOHOL INDUSTRY.
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- Marketing Management Journal, 2002, v. 12, n. 2, p. 148
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- Article
WHERE NO OTHER HAS GONE BEFORE: HOW ACURA, LEXUS, AND INFINITI SUCCESSFULLY ATTACKED THE U.S. CAR MARKET UTILIZING ANCIENT CHINESE MILITARY PRINCIPLES.
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- Marketing Management Journal, 2002, v. 12, n. 2, p. 135
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- Article
THE DARK SIDE OF INTERNATIONAL E-COMMERCE: LOGISTICS.
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- Marketing Management Journal, 2002, v. 12, n. 2, p. 123
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- Article
COMPLYING WITH THE ADA: AN EXAMINATION OF DEPARTMENT AND SPECIALTY STORES.
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- Marketing Management Journal, 2002, v. 12, n. 2, p. 112
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- Article
THE IMPACT OF MARKET ORIENTATION ON ESPIRIT de CORPS, CUSTOMER ORIENTATION, AND BUSINESS PERFORMANCE.
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- Marketing Management Journal, 2002, v. 12, n. 2, p. 67
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- Article
CONSUMER CONFIDENCE AND CONSUMER RESPONSE TO THE SEPTEMBER 11 TERRORIST ATTACKS.
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- Marketing Management Journal, 2002, v. 12, n. 2, p. 89
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- Article
EVOLVING LEADER-MEMBER EXCHANGE (LMX) THEORY AND MARKET-ORIENTED LATERAL LEADERS IN TURBULENT GLOBAL MARKETS.
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- Marketing Management Journal, 2002, v. 12, n. 2, p. 53
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- Article
ENVIRONMENTAL CHANGE AND THE DISSOLUTION OF RELATIONSHIPS.
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- Marketing Management Journal, 2002, v. 12, n. 2, p. 39
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- Article
DYNAMIC CO-EXISTENCE OF COMPANY-OWNED AND FRANCHISED OUTLETS WITHIN A COMPANY: A FRAMEWORK OF THE FRANCHISOR'S PERSPECTIVE.
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- Marketing Management Journal, 2002, v. 12, n. 2, p. 23
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- Article
THE IMPACT OF POST-COMPLAINT SATISFACTION WITH THE SALESPERSON, RETAILER, AND MANUFACTURER ON RELATIONSHIP COMMITMENT.
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- Marketing Management Journal, 2002, v. 12, n. 2, p. 10
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- Article
SALESFORCE AUTOMATION: AN EXPLORATORY STUDY ON SALES PROFESSIONALS' PERCEPTIONS OF PERFORMANCE BENEFITS.
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- Marketing Management Journal, 2002, v. 12, n. 2, p. 1
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- Article