INCORPORATING A PROMOTIONAL TOOL IN BUSINESS SIMULATIONS: THE POSTER EXERCISE.
- Published in:
- Marketing Management Journal, 2001, v. 11, n. 2, p. 132
- By:
- Publication type:
- Article
Works matching IS 1534973X AND DT 2001 AND VI 11 AND IP 2
Results: 12
1
2
THE EFFECTS OF FREQUENCY, RECENCY, AND ACADEMIC PROWESS AS MODERATORS OF SERVICE QUALITY EVALUATIONS FOR COLLEGIATE ACADEMIC ADVISING.
- Published in:
- Marketing Management Journal, 2001, v. 11, n. 2, p. 97
- By:
- Publication type:
- Article
3
EXCEPTIONS TO AGENCY THEORY ASSUMPTIONS AND THE RISE OF CONTINGENCY EMPLOYMENT IN MARKETING.
- Published in:
- Marketing Management Journal, 2001, v. 11, n. 2, p. 123
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- Publication type:
- Article
4
USE OF INTERNAL REFERENCE PRICES FOR DEAL EVALUATIONS: DECISION STRUCTURE AND ROLE OF INVOLVEMENT.
- Published in:
- Marketing Management Journal, 2001, v. 11, n. 2, p. 108
- By:
- Publication type:
- Article
5
MEASUREMENT OF CONSUMER INTRINSIC MOTIVATION: EXPLORATORY ASSESSMENT OF ITS TWO PRIMARY DIMENSIONS AND THEORETICAL BASES.
- Published in:
- Marketing Management Journal, 2001, v. 11, n. 2, p. 81
- By:
- Publication type:
- Article
6
AN EMPIRICAL EXAMINATION OF HOW TIME AND SOCIOECONOMIC ATTRIBUTES OF FREQUENT-BUYER AND COUPON PARTICIPANTS DIFFER FROM THOSE OF "ORDINARY CUSTOMERS".
- Published in:
- Marketing Management Journal, 2001, v. 11, n. 2, p. 67
- By:
- Publication type:
- Article
7
ASSESSING THE ACCURACY OF PURCHASE QUANTITY DECISIONS.
- Published in:
- Marketing Management Journal, 2001, v. 11, n. 2, p. 58
- By:
- Publication type:
- Article
8
DISINTERMEDIATION AND THE CHANGING DISTRIBUTION LANDSCAPE.
- Published in:
- Marketing Management Journal, 2001, v. 11, n. 2, p. 50
- By:
- Publication type:
- Article
9
A MULTIDISCIPLINARY APPROACH TO MULTISTOP/MULTIPURPOSE SHOPPING BEHAVIOR AND RETAIL LOCATION PLANNING.
- Published in:
- Marketing Management Journal, 2001, v. 11, n. 2, p. 41
- By:
- Publication type:
- Article
10
SUPPLY-SIDE AND TRANSVECTIONAL SEGMENTATION.
- Published in:
- Marketing Management Journal, 2001, v. 11, n. 2, p. 24
- By:
- Publication type:
- Article
11
THE ROLE OF OPTIMISM TOWARD BUILDING A STRATEGIC ADVANTAGE IN A SALES FORCE.
- Published in:
- Marketing Management Journal, 2001, v. 11, n. 2, p. 12
- By:
- Publication type:
- Article
12
MARKET ENTRY STRATEGIES AND INFLUENCING FACTORS: A MULTI-INDUSTRY/MULTI-PRODUCT INVESTIGATION.
- Published in:
- Marketing Management Journal, 2001, v. 11, n. 2, p. 1
- By:
- Publication type:
- Article