STATUS OF REPLICATION STUDIES IN MARKETING: A VALIDATION AND EXTENSION.
- Published in:
- Marketing Management Journal, 2000, v. 10, n. 2, p. 121
- By:
- Publication type:
- Article
Works matching IS 1534973X AND DT 2000 AND VI 10 AND IP 2
Results: 12
1
2
BRAND NAMES THAT WORK: A STUDY OF THE EFFECTIVENESS OF DIFFERENT TYPES OF BRAND NAMES.
- Published in:
- Marketing Management Journal, 2000, v. 10, n. 2, p. 112
- By:
- Publication type:
- Article
3
NEW PRODUCT PRICING STRATEGY AND THE SALES ENVIRONMENT: AN EXPLORATORY STUDY.
- Published in:
- Marketing Management Journal, 2000, v. 10, n. 2, p. 101
- By:
- Publication type:
- Article
4
THE EFFECT OF CULTURE AND LANGUAGE ON ORGANIZATIONAL INFORMATION PROCESSING.
- Published in:
- Marketing Management Journal, 2000, v. 10, n. 2, p. 92
- By:
- Publication type:
- Article
5
CONSUMING IN A CONSUMER CULTURE: COLLEGE STUDENTS, MATERIALISM, STATUS CONSUMPTION, AND COMPULSIVE BUYING.
- Published in:
- Marketing Management Journal, 2000, v. 10, n. 2, p. 76
- By:
- Publication type:
- Article
6
SIGNIFICANT OTHERS: THE ROLE OF PERCEIVED RISK, PERCEIVED VALUE AND PERCEIVED IMPORTANCE IN THE BRAND DECISIONS OF YOUNG ADULTS.
- Published in:
- Marketing Management Journal, 2000, v. 10, n. 2, p. 63
- By:
- Publication type:
- Article
7
SELF-MONITORING AND EMPATHY AS DETERMINANTS OF SALES PERFORMANCE FOR INDUSTRIAL SALES PERSONNEL UTILIZING SALES DATA AND MANAGERIAL RATINGS.
- Published in:
- Marketing Management Journal, 2000, v. 10, n. 2, p. 54
- By:
- Publication type:
- Article
8
DISTINGUISHING SALES PROFESSIONALS FROM THEIR MARKETING COUNTERPARTS: AN EMPIRICAL INQUIRY.
- Published in:
- Marketing Management Journal, 2000, v. 10, n. 2, p. 41
- By:
- Publication type:
- Article
9
LEADERSHIP BEHAVIORS OF THE INDUSTRIAL FIELD SALES FORCE: EQUIVALENT/DIFFERENTIAL TREATMENT OF SUBORDINATES.
- Published in:
- Marketing Management Journal, 2000, v. 10, n. 2, p. 28
- By:
- Publication type:
- Article
10
HOW DO EXPORTERS AND NON-EXPORTERS VIEW THEIR "COUNTRY OF ORIGIN" IMAGE ABROAD?
- Published in:
- Marketing Management Journal, 2000, v. 10, n. 2, p. 21
- By:
- Publication type:
- Article
11
EXPORT BEHAVIOR OF SMALL BUSINESS FIRMS IN DEVELOPING ECONOMIES: EVIDENCE FROM THE INDIAN MARKET.
- Published in:
- Marketing Management Journal, 2000, v. 10, n. 2, p. 12
- By:
- Publication type:
- Article
12
A COMPARISON OF PRODUCT ATTRIBUTES IN A CROSS-CULTURAL/CROSS-NATIONAL CONTEXT.
- Published in:
- Marketing Management Journal, 2000, v. 10, n. 2, p. 1
- By:
- Publication type:
- Article