Results: 3
CONSUMER RATIONALITY AND ECONOMIC EFFICIENCY: IS THE ASSUMED LINK JUSTIFIED?
- Published in:
- Marketing Management Journal, 2000, v. 10, n. 1, p. 1
- By:
- Publication type:
- Article
CAPTURING COLLEGE STUDENTS AS CUSTOMERS: MEASURING THE SATISFACTION WITH AND PERCEPTION OF ZIP CARD SERVICES.
- Published in:
- Marketing Management Journal, 2000, v. 10, n. 1, p. 12
- By:
- Publication type:
- Article
FROM THE EDITORS.
- Published in:
- Marketing Management Journal, 2000, v. 10, n. 1, p. 1
- Publication type:
- Article