Works in Marketing Science, 2016, Vol 35, Issue 3


Results: 11
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    Editorial-Marketing Science and Big Data.

    Published in:
    Marketing Science, 2016, v. 35, n. 3, p. 341, doi. 10.1287/mksc.2016.0996
    By:
    • Chintagunta, Pradeep;
    • Hanssens, Dominique M.;
    • Hauser, John R.
    Publication type:
    Article
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    Focus On Authors.

    Published in:
    Marketing Science, 2016, v. 35, n. 3, p. 535, doi. 10.1287/mksc.2016.0997
    Publication type:
    Article