The Economic Value of Online Reviews.
- Published in:
- Marketing Science, 2015, v. 34, n. 5, p. 739, doi. 10.1287/mksc.2015.0926
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- Publication type:
- Article
Works in Marketing Science, 2015, Vol 34, Issue 5
Results: 8
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Service Failure Recovery and Prevention: Managing Stockouts in Distribution Channels.
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- Marketing Science, 2015, v. 34, n. 5, p. 689, doi. 10.1287/mksc.2015.0924
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- Publication type:
- Article
3
Optimal Timing of Sequential Distribution: The Impact of Congestion Externalities and Day-and-Date Strategies.
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- Marketing Science, 2015, v. 34, n. 5, p. 755, doi. 10.1287/mksc.2015.0936
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- Publication type:
- Article
4
Matching in the Sourcing Market: A Structural Analysis of the Upstream Channel.
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- Marketing Science, 2015, v. 34, n. 5, p. 722, doi. 10.1287/mksc.2015.0922
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- Publication type:
- Article
5
Short-Run Needs and Long-Term Goals: A Dynamic Model of Thirst Management.
- Published in:
- Marketing Science, 2015, v. 34, n. 5, p. 702, doi. 10.1287/mksc.2015.0939
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- Publication type:
- Article
6
Personalized Online Advertising Effectiveness: The Interplay of What, When, and Where.
- Published in:
- Marketing Science, 2015, v. 34, n. 5, p. 669, doi. 10.1287/mksc.2015.0930
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- Publication type:
- Article
7
An Empirical Analysis of Consumer Purchase Decisions Under Bucket-Based Price Discrimination.
- Published in:
- Marketing Science, 2015, v. 34, n. 5, p. 646, doi. 10.1287/mksc.2015.0942
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- Publication type:
- Article
8
The Squeaky Wheel Gets the Grease--An Empirical Analysis of Customer Voice and Firm Intervention on Twitter.
- Published in:
- Marketing Science, 2015, v. 34, n. 5, p. 627, doi. 10.1287/mksc.2015.0912
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- Publication type:
- Article