New Editorial Structure for Marketing Science.
- Published in:
- Marketing Science, 2014, v. 33, n. 2, p. 163, doi. 10.1287/mksc.2014.0844
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- Publication type:
- Article
Works in Marketing Science, 2014, Vol 33, Issue 2
Results: 10
1
2
Report of the Marketing Science Editorial Review Committee.
- Published in:
- Marketing Science, 2014, v. 33, n. 2, p. 159, doi. 10.1287/mksc.2013.0843
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- Article
3
The Service Revolution and the Transformation of Marketing Science.
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- Marketing Science, 2014, v. 33, n. 2, p. 206, doi. 10.1287/mksc.2013.0836
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- Publication type:
- Article
4
Analyzing Moment-to-Moment Data Using a Bayesian Functional Linear Model: Application to TV Show Pilot Testing.
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- Marketing Science, 2014, v. 33, n. 2, p. 222, doi. 10.1287/mksc.2013.0835
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- Publication type:
- Article
5
The Equivalence of Bundling and Advance Sales.
- Published in:
- Marketing Science, 2014, v. 33, n. 2, p. 259, doi. 10.1287/mksc.2013.0833
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- Publication type:
- Article
6
A Multiactivity Latent Attrition Model for Customer Base Analysis.
- Published in:
- Marketing Science, 2014, v. 33, n. 2, p. 273, doi. 10.1287/mksc.2013.0832
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- Publication type:
- Article
7
Model Selection Using Database Characteristics: Developing a Classification Tree for Longitudinal Incidence Data.
- Published in:
- Marketing Science, 2014, v. 33, n. 2, p. 188, doi. 10.1287/mksc.2013.0825
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- Publication type:
- Article
8
McDonald's and KFC in China: Competitors or Companions?
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- Marketing Science, 2014, v. 33, n. 2, p. 287, doi. 10.1287/mksc.2013.0824
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- Publication type:
- Article
9
Investigating the Relationship Between the Content of Online Word of Mouth, Advertising, and Brand Performance.
- Published in:
- Marketing Science, 2014, v. 33, n. 2, p. 241, doi. 10.1287/mksc.2013.0820
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- Publication type:
- Article
10
Do Bonuses Enhance Sales Productivity? A Dynamic Structural Analysis of Bonus-Based Compensation Plans.
- Published in:
- Marketing Science, 2014, v. 33, n. 2, p. 165, doi. 10.1287/mksc.2013.0815
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- Article