Works in Marketing Science, 2012, Vol 31, Issue 6

Results: 11

Retailer-Driven Product Bundling in a Distribution Channel.

Published in:

Marketing Science, 2012, v. 31, n. 6, p. 1014, doi. 10.1287/mksc.1120.0725

By:

Bhargava, Hemant K.

Publication type:

Article

Database Submission The ISMS Durable Goods Data Sets.

Published in:

Marketing Science, 2012, v. 31, n. 6, p. 1008, doi. 10.1287/mksc.1120.0726

By:

Jian Ni;
Neslin, Scott A.;
Baohong Sun

Publication type:

Article

Consumer Deliberation and Product Line Design.

Published in:

Marketing Science, 2012, v. 31, n. 6, p. 995, doi. 10.1287/mksc.1120.0736

By:

Guo, Liang;
Zhang, Juanjuan

Publication type:

Article

Contextual Advertising.

Published in:

Marketing Science, 2012, v. 31, n. 6, p. 980, doi. 10.1287/mksc.1120.0740

By:

Kaifu Zhang;
Zsolt Katona

Publication type:

Article

Predicting the Path of Technological Innovation: SAW vs. Moore, Bass, Gompertz, and Kryder.

Published in:

Marketing Science, 2012, v. 31, n. 6, p. 964, doi. 10.1287/mksc.1120.0739

By:

Sood, Ashish;
James, Gareth M.;
Tellis, Gerard J.;
Ji Zhu

Publication type:

Article

An Empirical Study of Word-of-Mouth Generation and Consumption.

Published in:

Marketing Science, 2012, v. 31, n. 6, p. 952, doi. 10.1287/mksc.1120.0738

By:

Sha Yang;
Mantian (Mandy) Hu;
Winer, Russell S.;
Assael, Henry;
Xiaohong Chen

Publication type:

Article

Firm Innovation and the Ratchet Effect Among Consumer Packaged Goods Firms.

Published in:

Marketing Science, 2012, v. 31, n. 6, p. 934, doi. 10.1287/mksc.1120.0737

By:

Moorman, Christine;
Wies, Simone;
Mizik, Natalie;
Spencer, Fredrika J.

Publication type:

Article

Competition in Consumer Shopping Experience.

Published in:

Marketing Science, 2012, v. 31, n. 6, p. 913, doi. 10.1287/mksc.1120.0734

By:

Iyer, Ganesh;
Kuksov, Dmitri

Publication type:

Article

Peer Effects in the Diffusion of Solar Photovoltaic Panels.

Published in:

Marketing Science, 2012, v. 31, n. 6, p. 900, doi. 10.1287/mksc.1120.0727

By:

Bollinger, Bryan;
Gillingham, Kenneth

Publication type:

Article

A Satisficing Choice Model.

Published in:

Marketing Science, 2012, v. 31, n. 6, p. 878, doi. 10.1287/mksc.1120.0732

By:

Stüttgen, Peter;
Boatwright, Peter;
Monroe, Robert T.

Publication type:

Article

Introducing Marketing Science Institute Research Priorities to Marketing Science.

Published in:

Marketing Science, 2012, v. 31, n. 6, p. 873, doi. 10.1287/mksc.1120.0747

By:

Desai, Preyas S.

Publication type:

Article