Works in Marketing Science, 1984, Vol 3, Issue 2

Results: 7

A PURE BIRTH MODEL OF OPTIMAL ADVERTISING WITH WORD-OF-MOUTH.

Published in:

Marketing Science, 1984, v. 3, n. 2, p. 169, doi. 10.1287/mksc.3.2.169

By:

Monahan, George E.

Publication type:

Article

OPTIMAL PRICING AND ADVERTISING POLICIES FOR NEW PRODUCT OLIGOPOLY MODELS.

Published in:

Marketing Science, 1984, v. 3, n. 2, p. 148, doi. 10.1287/mksc.3.2.148

By:

Thompson, Gerald L.;
Jinn-Tsair Teng

Publication type:

Article

A PRICE DISCRIMINATION THEORY OF COUPONS.

Published in:

Marketing Science, 1984, v. 3, n. 2, p. 128, doi. 10.1287/mksc.3.2.128

By:

Narasimhan, Chakravarthi

Publication type:

Article

ON ESTABLISHING A DIALOGUE IN TELEVISION VIEWING RESEARCH: RESPONSE.

Published in:

Marketing Science, 1984, v. 3, n. 2, p. 126, doi. 10.1287/mksc.3.2.126

By:

Rust, Roland T.;
Alpert, Mark I.

Publication type:

Article

A COMMENT.

Published in:

Marketing Science, 1984, v. 3, n. 2, p. 125, doi. 10.1287/mksc.3.2.125

By:

Pringle, Lewis G.

Publication type:

Article

AN AUDIENCE FLOW MODEL OF TELEVISION VIEWING CHOICE.

Published in:

Marketing Science, 1984, v. 3, n. 2, p. 113, doi. 10.1287/mksc.3.2.113

By:

Rust, Roland T.;
Alpert, Mark I.

Publication type:

Article

TESTING COMPETITIVE MARKET STRUCTURES.

Published in:

Marketing Science, 1984, v. 3, n. 2, p. 83, doi. 10.1287/mksc.3.2.83

By:

Urban, Glen L.;
Johnson, Philip L.;
Hauser, John R.

Publication type:

Article