The Effects of Online User Reviews on Movie Box Office Performance: Accounting for Sequential.
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- Marketing Science, 2010, v. 29, n. 5, p. 944, doi. 10.1287/mksc.1100.0572
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- Publication type:
- Article
Works in Marketing Science, 2010, Vol 29, Issue 5
Results: 11
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Pricing, Frills, and Customer Ratings.
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- Marketing Science, 2010, v. 29, n. 5, p. 925, doi. 10.1287/mksc.1100.0571
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- Publication type:
- Article
3
Dynamic Allocation of Pharmaceutical Detailing and Sampling for Long-Term Profitability.
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- Marketing Science, 2010, v. 29, n. 5, p. 909, doi. 10.1287/mksc.1100.0570
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- Publication type:
- Article
4
Investigating the Strategic Influence of Customer and Employee Satisfaction on Firm Financial Performance.
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- Marketing Science, 2010, v. 29, n. 5, p. 895, doi. 10.1287/mksc.1100.0584
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- Publication type:
- Article
5
Multicriterion Market Segmentation: A New Model, Implementation, and Evaluation.
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- Marketing Science, 2010, v. 29, n. 5, p. 880, doi. 10.1287/mksc.1100.0565
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- Publication type:
- Article
6
An Empirical Analysis of Assortment Similarities Across U.S. Supermarkets.
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- Marketing Science, 2010, v. 29, n. 5, p. 858, doi. 10.1287/mksc.1100.0564
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- Publication type:
- Article
7
Equilibrium Returns Policies in the Presence of Supplier Competition.
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- Marketing Science, 2010, v. 29, n. 5, p. 846, doi. 10.1287/mksc.1100.0563
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- Publication type:
- Article
8
Stock Market Response to Regulatory Reports of Deceptive Advertising: The Moderating Effect of Omission Bias and Firm Reputation.
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- Marketing Science, 2010, v. 29, n. 5, p. 828, doi. 10.1287/mksc.1100.0562
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- Publication type:
- Article
9
Positive Effects of Negative Publicity: When Negative Reviews Increase Sales.
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- Marketing Science, 2010, v. 29, n. 5, p. 815, doi. 10.1287/mksc.1090.0557
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- Publication type:
- Article
10
Growing Two-Sided Networks by Advertising the User Base: A Field Experiment.
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- Marketing Science, 2010, v. 29, n. 5, p. 805, doi. 10.1287/mksc.1100.0560
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- Publication type:
- Article
11
Moment-to-Moment Optimal Branding in TV Commercials: Preventing Avoidance by Pulsing.
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- Marketing Science, 2010, v. 29, n. 5, p. 783, doi. 10.1287/mksc.1100.0567
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- Article