Works in Marketing Science, 2009, Vol 28, Issue 1

Results: 12

Quantifying the Economic Value of Warranties in the U.S. Server Market.

Published in:

Marketing Science, 2009, v. 28, n. 1, p. 99, doi. 10.1287/mksc.1080.0380

By:

Chu, Junhong;
Chintagunta, Pradeep K.

Publication type:

Article

Going Where the Ad Leads You: On High Advertised Prices and Searching Where to Buy.

Published in:

Marketing Science, 2009, v. 28, n. 1, p. 87, doi. 10.1287/mksc.1080.0377

By:

Janssen, Maarten C. W.;
Non, Marielle C.

Publication type:

Article

Measuring Brand Value in an Equilibrium Framework.

Published in:

Marketing Science, 2009, v. 28, n. 1, p. 69, doi. 10.1287/mksc.1080.0376

By:

Goldfarb, Avi;
Lu, Qiang;
Moorthy, Sridhar

Publication type:

Article

My Mobile Music: An Adaptive Personalization System for Digital Audio Players.

Published in:

Marketing Science, 2009, v. 28, n. 1, p. 52, doi. 10.1287/mksc.1080.0371

By:

Chung, Tuck Siong;
Rust, Roland T.;
Wedel, Michel

Publication type:

Article

Functional Regression: A New Model for Predicting Market Penetration of New Products.

Published in:

Marketing Science, 2009, v. 28, n. 1, p. 36, doi. 10.1287/mksc.1080.0382

By:

Sood, Ashish;
James, Gareth M.;
Tellis, Gerard J.

Publication type:

Article

Content vs. Advertising: The Impact of Competition on Media Firm Strategy.

Published in:

Marketing Science, 2009, v. 28, n. 1, p. 20, doi. 10.1287/mksc.1080.0390

By:

Godes, David;
Ofek, Elie;
Sarvary, Miklos

Publication type:

Article

Quantity Discounts in Differentiated Consumer Product Markets.

Published in:

Marketing Science, 2009, v. 28, n. 1, p. 180, doi. 10.1287/mksc.1080.0381

By:

Subramaniam, Ramanathan;
Gal-Or, Esther

Publication type:

Article

Innovations' Origins: When, By Whom, and How Are Radical Innovations Developed?

Published in:

Marketing Science, 2009, v. 28, n. 1, p. 166, doi. 10.1287/mksc.1080.0384

By:

Golder, Peter N.;
Shacham, Rachel;
Mitra, Debanjan

Publication type:

Article

Quantifying the Long-Term Impact of Negative Word of Mouth on Cash Flows and StockPrices.

Published in:

Marketing Science, 2009, v. 28, n. 1, p. 148, doi. 10.1287/mksc.1080.0389

By:

Luo, Xueming

Publication type:

Article

The Existence of Low-End Firms May Help High-End Firms.

Published in:

Marketing Science, 2009, v. 28, n. 1, p. 136, doi. 10.1287/mksc.1080.0388

By:

Ishibashi, Ikuo;
Matsushima, Noriaki

Publication type:

Article

Efficient Conjoint Choice Designs in the Presence of Respondent Heterogeneity.

Published in:

Marketing Science, 2009, v. 28, n. 1, p. 122, doi. 10.1287/mksc.1080.0386

By:

Yu, Jie;
Goos, Peter;
Vandebroek, Martina

Publication type:

Article

A Theory of Combative Advertising.

Published in:

Marketing Science, 2009, v. 28, n. 1, p. 1, doi. 10.1287/mksc.1080.0385

By:

Chen, Yuxin;
Joshi, Yogesh V.;
Raju, Jagmohan S.;
Zhang, Z. John

Publication type:

Article