Works in Marketing Science, 2008, Vol 27, Issue 5

Results: 12

Trading Up: A Strategic Analysis of Reference Group Effects.

Published in:

Marketing Science, 2008, v. 27, n. 5, p. 932, doi. 10.1287/mksc.1070.0350

By:

Amaldoss, Wilfred;
Jain, Sanjay

Publication type:

Article

Competitive Brand Salience.

Published in:

Marketing Science, 2008, v. 27, n. 5, p. 922, doi. 10.1287/mksc.1070.0327

By:

Van der Lans, Ralf;
Pieters, Rik;
Wedel, Michel

Publication type:

Article

Biased but Efficient: An Investigation of Coordination Facilitated by Asymmetric Dominance.

Published in:

Marketing Science, 2008, v. 27, n. 5, p. 903, doi. 10.1287/mksc.1070.0352

By:

Amaldoss, Wilfred;
Bettman, James R.;
Payne, John W.

Publication type:

Article

Navigating Local Environments with Global Strategies: A Contingency Model of Multinational Subsidiary Performance.

Published in:

Marketing Science, 2008, v. 27, n. 5, p. 886, doi. 10.1287/mksc.1070.0353

By:

Grewal, Rajdeep;
Chandrashekaran, Murali;
Dwyer, F. Robert

Publication type:

Article

Online Auction Demand.

Published in:

Marketing Science, 2008, v. 27, n. 5, p. 861, doi. 10.1287/mksc.1070.0351

By:

Song Yao;
Mela, Carl F.

Publication type:

Article

Global Takeoff of New Products: Culture, Wealth, or Vanishing Differences?

Published in:

Marketing Science, 2008, v. 27, n. 5, p. 844, doi. 10.1287/mksc.1070.0329

By:

Chandrasekaran, Deepa;
Tellis, Gerard J.

Publication type:

Article

A Bivariate Timing Model of Customer Acquisition and Retention.

Published in:

Marketing Science, 2008, v. 27, n. 5, p. 829, doi. 10.1287/mksc.1070.0328

By:

Schweidel, David A.;
Fader, Peter S.;
Bradlow, Eric T.

Publication type:

Article

Supermarket Pricing Strategies.

Published in:

Marketing Science, 2008, v. 27, n. 5, p. 811, doi. 10.1287/mksc.1080.0398

By:

Ellickson, Paul B.;
Misra, Sanjog

Publication type:

Article

Try It, You Will Like It--Does Consumer Learning Lead to Competitive Price Promotions?

Published in:

Marketing Science, 2008, v. 27, n. 5, p. 796, doi. 10.1287/mksc.1080.0368

By:

Freimer, Marshall;
Horsky, Dan

Publication type:

Article

A Price Discrimination Model of Trade Promotions.

Published in:

Marketing Science, 2008, v. 27, n. 5, p. 779, doi. 10.1287/mksc.1070.0314

By:

Cui, Tony Haitao;
Raju, Jagmohan S.;
Zhang, Z. John

Publication type:

Article

Network Formation and the Structure of the Commercial World Wide Web.

Published in:

Marketing Science, 2008, v. 27, n. 5, p. 764, doi. 10.1287/mksc.1070.0349

By:

Katona, Zsolt;
Sarvary, Miklos

Publication type:

Article

Class Pricing.

Published in:

Marketing Science, 2008, v. 27, n. 5, p. 755, doi. 10.1287/mksc.1080.0425

By:

Wernerfelt, Birger

Publication type:

Article