Multiple Messages to Retain Retailers: Signaling New Product Demand.
- Published in:
- Marketing Science, 2000, v. 19, n. 4, p. 381, doi. 10.1287/mksc.19.4.381.11793
- By:
- Publication type:
- Article
Works in Marketing Science, 2000, Vol 19, Issue 4
Results: 7
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Raising Awareness and Signaling Quality to Uninformed Consumers: A Price-Advertising Model.
- Published in:
- Marketing Science, 2000, v. 19, n. 4, p. 390, doi. 10.1287/mksc.19.4.390.11788
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- Publication type:
- Article
3
New Product Diffusion Acceleration: Measurement and Analysis.
- Published in:
- Marketing Science, 2000, v. 19, n. 4, p. 366, doi. 10.1287/mksc.19.4.366.11795
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- Publication type:
- Article
4
Experimental Evidence for Agency Models of Salesforce Compensation.
- Published in:
- Marketing Science, 2000, v. 19, n. 4, p. 348, doi. 10.1287/mksc.19.4.348.11792
- By:
- Publication type:
- Article
5
A Hierarchical Bayesian Methodology for Treating Heterogeneity in Structural Equation Models.
- Published in:
- Marketing Science, 2000, v. 19, n. 4, p. 328, doi. 10.1287/mksc.19.4.328.11789
- By:
- Publication type:
- Article
6
Market Entry Strategy Under Firm Heterogeneity and Asymmetric Payoffs.
- Published in:
- Marketing Science, 2000, v. 19, n. 4, p. 313, doi. 10.1287/mksc.19.4.313.11790
- By:
- Publication type:
- Article
7
Eye Fixations on Advertisements and Memory for Brands: A Model and Findings.
- Published in:
- Marketing Science, 2000, v. 19, n. 4, p. 297, doi. 10.1287/mksc.19.4.297.11794
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- Publication type:
- Article