AN ATTITUDINAL IMPACTS ANALYSIS OF SOCIAL MEDIA PLATFORMS AND BRAND RELATIONSHIP QUALITY AT MUSIC FESTIVALS.
- Published in:
- Event Management, 2020, v. 24, n. 6, p. 769, doi. 10.3727/152599520X15894679115538
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- Publication type:
- Article
Works matching IS 15259951 AND DT 2020 AND VI 24 AND IP 6
Results: 7
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2
HOST OR SPONSOR? CONSUMER RESPONSES TO EVENT ORIGINS AND BRAND-RELATED EVENT LEVERAGING.
- Published in:
- Event Management, 2020, v. 24, n. 6, p. 753, doi. 10.3727/152599519X15506259856183
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- Publication type:
- Article
3
ZERO HOURS CONTRACTS AND THEIR PERCEIVED IMPACT ON JOB MOTIVATION OF EVENT CATERING STAFF.
- Published in:
- Event Management, 2020, v. 24, n. 6, p. 735, doi. 10.3727/152599519X15506259855869
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- Publication type:
- Article
4
HOW SHOULD SPONSORSHIP ACTIVATION WORK? A SPORTS EVENT AND ATHLETE-BASED BRAND BUILDING FRAMEWORK (SEA-BB) CAPTURING AN INTERNAL AND EXTERNAL ROUTE.
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- Event Management, 2020, v. 24, n. 6, p. 711, doi. 10.3727/152599519X15506259856002
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- Publication type:
- Article
5
SPONSORSHIP OUTCOMES FOR CHARITY-LINKED EVENTS: PARTICIPANT SEGMENTS INTERACTION WITH SPONSOR ATTRIBUTES.
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- Event Management, 2020, v. 24, n. 6, p. 699, doi. 10.3727/152599519X15506259855986
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- Publication type:
- Article
6
SEGMENTATION OF TOURISTS IN CULTURAL EVENTS: THE CASE OF THE INTERNATIONAL CLASSICAL THEATER FESTIVAL OF ALMAGRO.
- Published in:
- Event Management, 2020, v. 24, n. 6, p. 685, doi. 10.3727/152599519X15506259856147
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- Publication type:
- Article
7
FESTIVAL PERSONALITY AND HOW IT INFLUENCES VISITOR ATTITUDE AND INTENTION.
- Published in:
- Event Management, 2020, v. 24, n. 6, p. 665, doi. 10.3727/152599519X15506259856543
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- Publication type:
- Article