Events as a Strategic Marketing Tool.
- Published in:
- 2017
- By:
- Publication type:
- Book Review
Works matching IS 15259951 AND DT 2017 AND VI 21 AND IP 1
Results: 11
1
2
STRATEGIC PLANNING FOR TOURISM DEVELOPMENT WITH A FOCUS ON MUHARRAM CEREMONY USING SOAR FRAMEWORK: A CASE STUDY OF YAZD PROVINCE IN IRAN.
- Published in:
- Event Management, 2017, v. 21, n. 1, p. 119, doi. 10.3727/152599517X14809630271311
- By:
- Publication type:
- Article
3
HOW MIGHT CHINESE MEDIUM SIZED CITIES IMPROVE COMPETITIVE ADVANTAGE IN THE EVENT TOURISM MARKET?
- Published in:
- Event Management, 2017, v. 21, n. 1, p. 109, doi. 10.3727/152599517X14809630271276
- By:
- Publication type:
- Article
4
INTENT SCALES IN ECONOMIC IMPACT STUDIES: A CASE STUDY.
- Published in:
- Event Management, 2017, v. 21, n. 1, p. 101, doi. 10.3727/152599517X14809630271230
- By:
- Publication type:
- Article
5
A SYSTEMATIC QUANTITATIVE REVIEW OF VOLUNTEER MANAGEMENT IN EVENTS.
- Published in:
- Event Management, 2017, v. 21, n. 1, p. 83, doi. 10.3727/152599517X14809630271195
- By:
- Publication type:
- Article
6
CULTURAL CAPITAL AND EXPENDITURES OF CLASSICAL MUSIC FESTIVAL VISITORS.
- Published in:
- Event Management, 2017, v. 21, n. 1, p. 71, doi. 10.3727/152599517X14809630271159
- By:
- Publication type:
- Article
7
ASSESSING ECONOMIC IMPACT AS A MEANS FOR EVENT EFFICACY: A PROPOSED MODEL AND CASE STUDY.
- Published in:
- Event Management, 2017, v. 21, n. 1, p. 61, doi. 10.3727/152599517X14809630271113
- By:
- Publication type:
- Article
8
CONCEPTUALIZING THE IMPACT OF FESTIVAL AND EVENT ATTENDANCE UPON FAMILY QUALITY OF LIFE (QOL).
- Published in:
- Event Management, 2017, v. 21, n. 1, p. 47, doi. 10.3727/152599517X14809630271078
- By:
- Publication type:
- Article
9
REIMAGINING THE RACES: THE CASE OF EMERGING ADULTS AND THEIR COMPOSITE PERSPECTIVE.
- Published in:
- Event Management, 2017, v. 21, n. 1, p. 27, doi. 10.3727/152599517X14809630271032
- By:
- Publication type:
- Article
10
FUZZY NUMBERS AND TOPSIS FOR ANALYZING SERVICE QUALITY IN THE MICE INDUSTRY.
- Published in:
- Event Management, 2017, v. 21, n. 1, p. 13, doi. 10.3727/152599517X14809630270998
- By:
- Publication type:
- Article
11
INNOVATIONS IN SPORT MANAGEMENT: THE ROLE OF MOTIVATIONS AND VALUE COCREATION AT PUBLIC VIEWING EVENTS.
- Published in:
- Event Management, 2017, v. 21, n. 1, p. 1, doi. 10.3727/152599516X14786350337262
- By:
- Publication type:
- Article