Works matching IS 15259951 AND DT 2011 AND VI 15 AND IP 1


Results: 9
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    MEASURING EVENT-BRAND CONGRUENCE.

    Published in:
    Event Management, 2011, v. 15, n. 1, p. 25, doi. 10.3727/152599511X12990855575060
    By:
    • DRENGNER, JAN;
    • JAHN, STEFFEN;
    • ZANGER, CORNELIA
    Publication type:
    Article
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