Works matching IS 14753928 AND DT 2020 AND VI 19 AND IP 2
Results: 5
Is Branding Going Gothic? A Descent into the Mallström.
- Published in:
- Journal of Customer Behaviour, 2020, v. 19, n. 2, p. 175, doi. 10.1362/147539220X15929906305251
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- Article
The Human Brand: A systematic literature review and research agenda.
- Published in:
- Journal of Customer Behaviour, 2020, v. 19, n. 2, p. 143, doi. 10.1362/147539220X15929906305242
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- Article
The development of a curriculum for the introduction to trade show buying.
- Published in:
- Journal of Customer Behaviour, 2020, v. 19, n. 2, p. 127, doi. 10.1362/147539220X15929906305233
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- Article
Zooming-in value-in-use through basic individual values.
- Published in:
- Journal of Customer Behaviour, 2020, v. 19, n. 2, p. 97, doi. 10.1362/147539220X15929906305116
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- Publication type:
- Article
Editorial.
- Published in:
- Journal of Customer Behaviour, 2020, v. 19, n. 2, p. 95, doi. 10.1362/147539220X15929906305279
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- Article