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Editorial.
- Published in:
- 2017
- By:
- Publication type:
- Editorial
Consumer vulnerability and the transformative potential of the consumption of Complementary Alternative Medicine (CAM).
- Published in:
- Journal of Customer Behaviour, 2017, v. 16, n. 3, p. 207, doi. 10.1362/147539217X15071081721099
- By:
- Publication type:
- Article
B2B trade fairs and promise management as a relationship marketing concept.
- Published in:
- Journal of Customer Behaviour, 2017, v. 16, n. 3, p. 237, doi. 10.1362/147539217X15071081721116
- By:
- Publication type:
- Article
Relevance of soft-sell and hard-sell advertising appeals for global consumer cultural positioning.
- Published in:
- Journal of Customer Behaviour, 2017, v. 16, n. 3, p. 263, doi. 10.1362/147539217X15071081721125
- By:
- Publication type:
- Article
Create an Uber account? An investigation of trust and perceived risk in the sharing economy.
- Published in:
- Journal of Customer Behaviour, 2017, v. 16, n. 3, p. 281, doi. 10.1362/147539217X15071081721134
- By:
- Publication type:
- Article