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Editorial.
- Published in:
- 2017
- By:
- Publication type:
- Editorial
How do different types of customer engagement affect important relationship marketing outcomes? An empirical analysis.
- Published in:
- Journal of Customer Behaviour, 2017, v. 16, n. 2, p. 111, doi. 10.1362/147539217X14909732699525
- By:
- Publication type:
- Article
The role of brand credibility in the relationship between brand innovativeness and purchase intention.
- Published in:
- Journal of Customer Behaviour, 2017, v. 16, n. 2, p. 145, doi. 10.1362/147539217X14909732699534
- By:
- Publication type:
- Article
'Delebs' (dead celebrities): Why some succeed and some fail.
- Published in:
- Journal of Customer Behaviour, 2017, v. 16, n. 2, p. 161, doi. 10.1362/147539217X14909732699543
- By:
- Publication type:
- Article
Social media advertising: Factors influencing consumer ad avoidance.
- Published in:
- Journal of Customer Behaviour, 2017, v. 16, n. 2, p. 183, doi. 10.1362/147539217X14909733609398
- By:
- Publication type:
- Article