Innovative approaches to brand value and consumer perception: The Eataly case.
- Published in:
- 2015
- By:
- Publication type:
- Case Study
Works matching IS 14753928 AND DT 2015 AND VI 14 AND IP 4
Results: 6
1
2
Modelling the effect of respect and rapport on relationship quality and customer loyalty in high credence services.
- Published in:
- Journal of Customer Behaviour, 2015, v. 14, n. 4, p. 331, doi. 10.1362/147539215X14503490289387
- By:
- Publication type:
- Article
3
Fans' brand commitment to basketball teams: Establishing the validity and reliability of a new multidimensional scale.
- Published in:
- Journal of Customer Behaviour, 2015, v. 14, n. 4, p. 311, doi. 10.1362/147539215X14503490289341
- By:
- Publication type:
- Article
4
Choosing and using mobile apps: A conceptual framework for Generation Y.
- Published in:
- Journal of Customer Behaviour, 2015, v. 14, n. 4, p. 295, doi. 10.1362/147539215X14503490289305
- By:
- Publication type:
- Article
5
Relationships between perceived product values and three word of mouth variables.
- Published in:
- Journal of Customer Behaviour, 2015, v. 14, n. 4, p. 277, doi. 10.1362/147539215X14503490289260
- By:
- Publication type:
- Article
6
Editorial.
- Published in:
- 2015
- By:
- Publication type:
- Editorial