A model of consumer engagement in a virtual customer environment.
- Published in:
- Journal of Customer Behaviour, 2014, v. 13, n. 4, p. 325, doi. 10.1362/147539214X14185702584405
- By:
- Publication type:
- Article
Works matching IS 14753928 AND DT 2014 AND VI 13 AND IP 4
Results: 5
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The effect of personal scandal on celebrity athletes and male shoppers' purchase intentions and attitude favourability.
- Published in:
- Journal of Customer Behaviour, 2014, v. 13, n. 4, p. 271, doi. 10.1362/147539214X14185702584324
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- Publication type:
- Article
3
Exploring the impact of consumer generated advertising (CGA) on consumer brand responses.
- Published in:
- Journal of Customer Behaviour, 2014, v. 13, n. 4, p. 253, doi. 10.1362/147539214X14185702584289
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- Publication type:
- Article
4
Editorial.
- Published in:
- Journal of Customer Behaviour, 2014, v. 13, n. 4, p. 257, doi. 10.1362/147539214X14185702584243
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- Publication type:
- Article
5
Female self-enhancement, ingratiation practices and consumption symbolism: Qualitative insights into personality driven customer behaviour and evaluations of consumer electronics.
- Published in:
- Journal of Customer Behaviour, 2014, v. 13, n. 4, p. 291, doi. 10.1362/147539214X14185702584360
- By:
- Publication type:
- Article